Quality Citations for a Quality Online Presence
May 01, 2018

Quality Citations for a Quality Online Presence

Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightLocal

My account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building service makes it easy for us to order citations for clients and know that we're getting quality citations for the price. BrightLocal also allows us to report to our clients on the status of their campaign and ranking of their GMB listing.
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
  • Yext
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.

BrightLocal Feature Ratings

Keyword analysis
Backlink management
Not Rated
SERP ranking tracking
Page grader
Not Rated
Competitive analysis
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Local SEO
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools