BrightLocal vs. KeywordSpy

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.

Incentivized

KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.

Incentivized

• When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
• I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
• BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.

Incentivized

• track and give details on specified Keyword
• Determine competitors within a specified Keyword
• Advise other keyword competitors may be targeting
• provided competitive information regarding the targeted keyword e.g copies of an ad campaign
• Allow very deep and granular keyword research and competitive research re the domains and targeted keyword

Incentivized

• Up and down rankings were not always right on with the local search, but only off by one or two spots
• It felt like it was only used for local SEO, and I know there are more features, just never got to them.
• Didn't seem useful for every single client in the way Ahrefs or Spyfu did

Incentivized

• Broaden its user access
• Sometimes the results volume can be over whelming, maybe a summary tool could be provided?

Incentivized

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.

Incentivized

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.

Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.

Incentivized

• BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
• Reporting is nicely accomplished with their online client report dashboards.
• Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.

Incentivized

• Can get pricey because of its pricing model
• Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
• powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
• Allows you to track keyword and domains and therefore a time saver

Incentivized