What users are saying about
39 Ratings
5 Ratings
39 Ratings
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Score 8.8 out of 100
5 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    SEO

    6.7

    BrightLocal

    67%

    Moz Local

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 8/8 features

    Keyword analysis

    7.0
    70%
    8 Ratings
    N/A
    0 Ratings

    Backlink management

    4.0
    40%
    5 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Page grader

    7.5
    75%
    2 Ratings
    N/A
    0 Ratings

    Competitive analysis

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Site recommendations

    6.6
    66%
    4 Ratings
    N/A
    0 Ratings

    Task management

    3.1
    31%
    6 Ratings
    N/A
    0 Ratings

    SEO Channels

    8.5

    BrightLocal

    85%

    Moz Local

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 4/4 features

    Local SEO

    8.5
    85%
    13 Ratings
    N/A
    0 Ratings

    Social SEO

    7.9
    79%
    6 Ratings
    N/A
    0 Ratings

    Mobile SEO

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Global SEO

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    9.2

    BrightLocal

    92%

    Moz Local

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 2/2 features

    Multi-domain support

    8.5
    85%
    9 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Moz Local is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    BrightLocal

    85%
    14 Ratings
    10.0

    Moz Local

    100%
    1 Rating

    Support Rating

    7.5

    BrightLocal

    75%
    4 Ratings

    Moz Local

    N/A
    0 Ratings

    Likelihood to Recommend

    BrightLocal

    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Read full review

    iContact

    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Read full review

    Pros

    BrightLocal

    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Read full review

    iContact

    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Read full review

    Cons

    BrightLocal

    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Read full review

    iContact

    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Read full review

    Pricing Details

    BrightLocal

    Starting Price

    $29 per month

    Editions & Modules

    BrightLocal editions and modules pricing
    EditionModules
    Single Business Plan291
    Multi Business Plan492
    SEO Pro Plan793
    Just Reviews Plan84

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

    Moz Local

    Starting Price

    $14 per month

    Editions & Modules

    Moz Local editions and modules pricing
    EditionModules
    Lite141
    Preferred202
    Elite333

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Moz offers three Moz Local plans: Moz Local Lite ($14/month), Moz Local Preferred ($20/month), and Moz Local Elite ($33/month). Customers can save up to 25% with annual subscriptions. While all plans include one data aggregator, US Moz Local Preferred and Elite subscribers can also purchase two additional data aggregators for $4/month (or $40/year if purchasing an annual subscription).

    Support Rating

    BrightLocal

    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Read full review

    iContact

    No answers on this topic

    Alternatives Considered

    BrightLocal

    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review

    iContact

    Moz is just as good as Yext, the only major difference is the size of the network.
    Read full review

    Return on Investment

    BrightLocal

    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Read full review

    iContact

    • Information has been published which has helped ensure we are trusted amongst our customers.
    Read full review

    Screenshots

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