What users are saying about
21 Ratings
This review does not include a rating.
21 Ratings
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Score 9 out of 100
This review does not include a rating.

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Moz Local

No answers on this topic

Feature Rating Comparison

SEO

BrightLocal
6.6
Moz Local
Keyword analysis
BrightLocal
7.0
Moz Local
Backlink management
BrightLocal
4.0
Moz Local
SERP ranking tracking
BrightLocal
7.5
Moz Local
Page grader
BrightLocal
7.5
Moz Local
Competitive analysis
BrightLocal
7.5
Moz Local
Site audit / diagnostics
BrightLocal
9.7
Moz Local
Site recommendations
BrightLocal
6.6
Moz Local
Task management
BrightLocal
3.1
Moz Local

SEO Channels

BrightLocal
8.5
Moz Local
Local SEO
BrightLocal
8.5
Moz Local
Social SEO
BrightLocal
7.9
Moz Local
Mobile SEO
BrightLocal
10.0
Moz Local
Global SEO
BrightLocal
7.7
Moz Local

SEO Platform & Account Management

BrightLocal
9.2
Moz Local
Multi-domain support
BrightLocal
8.5
Moz Local
Integration with web analytics tools
BrightLocal
10.0
Moz Local

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Moz Local

No answers on this topic

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Moz Local

No answers on this topic

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Moz Local

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Moz Local

No answers on this topic

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Moz Local

No answers on this topic

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Moz Local

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Local Editions & Modules

Edition
Lite$141
Preferred$201
Elite$331
  1. per month
Additional Pricing Details
Moz offers three Moz Local plans: Moz Local Lite ($14/month), Moz Local Preferred ($20/month), and Moz Local Elite ($33/month). Customers can save up to 25% with annual subscriptions. While all plans include one data aggregator, US Moz Local Preferred and Elite subscribers can also purchase two additional data aggregators for $4/month (or $40/year if purchasing an annual subscription).

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Moz Local

Support Rating

BrightLocal
7.5
Moz Local

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