Bronto Marketing Platform (discontinued) vs. Elastic Email

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 7.9 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
Elastic Email
Score 8.0 out of 10
N/A
Elastic Email is an email delivery service for transactional emailing.
$18
per month
Pricing
Bronto Marketing Platform (discontinued)Elastic Email
Editions & Modules
No answers on this topic
Marketing
$18
per month
Marketing Pro
$60
per month
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)Elastic Email
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsRequest pricing at info@bronto.com.
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)Elastic Email
Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)Elastic Email
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
10% below category average
Elastic Email
-
Ratings
WYSIWYG email editor7.050 Ratings00 Ratings
Dynamic content6.450 Ratings00 Ratings
Ability to test dynamic content6.449 Ratings00 Ratings
Landing pages4.525 Ratings00 Ratings
A/B testing9.055 Ratings00 Ratings
Mobile optimization7.850 Ratings00 Ratings
Email deliverability reporting9.458 Ratings00 Ratings
List management7.456 Ratings00 Ratings
Triggered drip sequences8.448 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
3% below category average
Elastic Email
-
Ratings
Dashboards7.857 Ratings00 Ratings
Standard reports7.856 Ratings00 Ratings
Custom reports7.143 Ratings00 Ratings
Best Alternatives
Bronto Marketing Platform (discontinued)Elastic Email
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Bronto Marketing Platform (discontinued)Elastic Email
Likelihood to Recommend
8.1
(60 ratings)
8.0
(3 ratings)
Likelihood to Renew
8.0
(5 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
2.0
(2 ratings)
10.0
(1 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)Elastic Email
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Elastic Email
Email Elastic is best suited in cases when we need to send bulk emails and campaigns. It provides features such as scheduling campaigns and automating fast delivery of emails; the trial version also provides many features that can be used by a new user. Email Elastic is less suited for small companies with a smaller number of clients or contacts.
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Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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Elastic Email
  • High Deliverability Rate Across Most Email Providers
  • Generous Free Plan for Those Just Getting Started
  • Fair, Competitive Pricing & Plans/Limits
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Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Elastic Email
  • I wish they didn't have such a strict requirement regarding their "opt out" links in emails. I totally understand why they do this, but there are use cases, such as one to one personal emails between individuals, where this is annoying. However, it's something I'm willing to live with for the greater good.
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Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
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Elastic Email
No answers on this topic
Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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Elastic Email
No answers on this topic
Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
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Elastic Email
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
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Elastic Email
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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Elastic Email
I have not had any issues with Elastic Email that have required reaching out to support, so I can't speak to the quality of their customer support. The help documents were well written and presented, though, and I would imagine that anyone with issues would receive satisfactory assistance in a timely manner.
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Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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Elastic Email
No answers on this topic
Implementation Rating
The Bronto Marketing Platform
Easy to set up.
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Elastic Email
No answers on this topic
Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
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Elastic Email
Email elastic is a cost-effective, fast, and reliable platform for sending bulk emails and promoting campaigns, it provides good features even for the new user, while Blaze Verify pricing is a bit high, and a new user would not be able to access all the features. Hence clearly, Elastic email leads the position when compared to Blaze Verify.
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Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
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Elastic Email
  • With a very modest outlay, we achieve features and functions that cost larger companies a lot of money.
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ScreenShots