Bronto - A powerful email marketing tool for everybody
September 24, 2019

Bronto - A powerful email marketing tool for everybody

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We currently use Bronto to manage the marketing and triggered email programs for several clients. It makes the setup and deployment of large marketing sends straightforward and seamless. There are simple tools included for creating dynamic workflows and even API connections to set up transactional sends programmatically and pull reporting. You can develop your HTML messages outside Bronto or use the built in WYSIWYG.

Pros

  • Simple list and segmentation management
  • Flexibility of interaction, through the web application or API.
  • Automation of triggered emails
  • Variable message personalization
  • Integration with outside ecommerce platforms

Cons

  • More options and granular flexibility on the workflows.
  • Better API documentation.
  • Speed, the web application can bog down frequently.
  • Bronto is one of our main income generators for the business. It has been a consistent partner. The cost is easily recouped by the revenue provided.
  • The Bronto support is excellent. They have live chat that can help with most issues, and a dedicated account representative who can escalate as needed.
  • Bronto representatives have become partners in customizing and setting up any new client we bring to the platform.
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.

Bronto Marketing Platform (discontinued) Feature Ratings

Email & Online Marketing
7.4
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Reporting & Analytics
8.0
Dashboards
8
Standard reports
8
Custom reports
8
Pre-Send Testing ()
Not Rated

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