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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Cool Tabs

    Score8.4 out of 10
    Small Businesses (1-50 employees)
    Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…

    $49

    Per User per Month

    Pricing
    BufferCool Tabs
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Stone
    $49
    Per User per Month
    Gold
    $199
    Per User per Month
    Diamond
    $399
    Per User per Month
    Diamond with Unlimited Campaigns
    $499
    Per User per Month
    Diamond with Paths
    $499
    User per Month
    Diamond with Paths and Unlimited Campaigns
    $699
    User per Month
    Offerings
    Pricing Offerings
    BufferCool Tabs
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$49 per plan
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    BufferCool Tabs
    Considered Both Products
    Buffer
    No answer on this topic
    Cool Tabs
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    30 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    85%
    Happy with the feature set
    28 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    No answers on this topic
    Features
    BufferCool Tabs
    Publishing
    Comparison of Publishing features of Buffer and Cool Tabs
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Cool Tabs
    -
    Ratings
    Content planning and scheduling8.677 Ratings00 Ratings
    Content optimization7.370 Ratings00 Ratings
    Workflow management7.666 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Cool Tabs
    Feature
    Buffer
    7.0
    70 Ratings
    10% below category average
    Cool Tabs
    -
    Ratings
    Campaign success analytics7.070 Ratings00 Ratings
    Account management
    Comparison of Account management features of Buffer and Cool Tabs
    Feature
    Buffer
    8.1
    72 Ratings
    2% above category average
    Cool Tabs
    -
    Ratings
    Role-based user permissions & privileges8.359 Ratings00 Ratings
    Mobile access7.968 Ratings00 Ratings
    Best Alternatives
    BufferCool Tabs
    Small Businesses
    Sendible
    Score7.1 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferCool Tabs
    Likelihood to Recommend
    7.5
    (97 ratings)
    8.2
    (15 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    8.0
    (8 ratings)
    Usability
    8.4
    (33 ratings)
    7.3
    (2 ratings)
    Availability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (24 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BufferCool Tabs
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Cool Tabs
    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
    Incentivized
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Cool Tabs
    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Cool Tabs
    • Interface is a bit difficult.
    • Management if the tool is not intuitive.
    • More filters for analyzing would be great specifically in the demographics region.
    Incentivized
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Cool Tabs
    I have a good relationship with the customer service and I love to help them to promote their service.
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Cool Tabs
    Because it lacks customization options for its aesthetics. We did a specific adaptation for registering entries and participants, and it worked perfectly. It's a very comprehensive tool for launching viral campaigns for all types of businesses. We will continue working on campaigns in collaboration with Cool Tabs. Porque le falta capacidad de personalización de la estética.En su momento, hicimos una adaptación concreta para el registro de participaciones y participantes y sale todo genial. Es una herramienta muy completa para lanzar campañas virales para todo tipo de empresas. Seguiremos trabajando las campañas en colaboración con Cool Tabs.
    Read full review
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Cool Tabs
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Cool Tabs
    No answers on this topic
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Cool Tabs
    No answers on this topic
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Cool Tabs
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Cool Tabs
    Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Cool Tabs
    No answers on this topic
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Cool Tabs
    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

    Cool Tabs Screenshots

    Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard