Buffer vs. SnapApp Interactive Content Marketing (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.0 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
SnapApp Interactive Content Marketing (discontinued)
Score 8.1 out of 10
N/A
The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.N/A
Pricing
BufferSnapApp Interactive Content Marketing (discontinued)
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
BufferSnapApp Interactive Content Marketing (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferSnapApp Interactive Content Marketing (discontinued)
Features
BufferSnapApp Interactive Content Marketing (discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.0
77 Ratings
1% below category average
SnapApp Interactive Content Marketing (discontinued)
-
Ratings
Content planning and scheduling8.677 Ratings00 Ratings
Content optimization7.570 Ratings00 Ratings
Workflow management7.966 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.3
70 Ratings
5% below category average
SnapApp Interactive Content Marketing (discontinued)
-
Ratings
Campaign success analytics7.370 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.4
72 Ratings
6% above category average
SnapApp Interactive Content Marketing (discontinued)
-
Ratings
Role-based user permissions & privileges8.559 Ratings00 Ratings
Mobile access8.268 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Buffer
-
Ratings
SnapApp Interactive Content Marketing (discontinued)
8.0
5 Ratings
1% above category average
Ideation00 Ratings8.05 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Buffer
-
Ratings
SnapApp Interactive Content Marketing (discontinued)
9.2
5 Ratings
15% above category average
Content hub00 Ratings10.05 Ratings
Forms / Gated content00 Ratings8.05 Ratings
Embedded CTAs00 Ratings9.94 Ratings
Content distribution00 Ratings9.05 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
SnapApp Interactive Content Marketing (discontinued)
9.0
4 Ratings
18% above category average
Content performance analytics00 Ratings9.04 Ratings
Best Alternatives
BufferSnapApp Interactive Content Marketing (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferSnapApp Interactive Content Marketing (discontinued)
Likelihood to Recommend
7.9
(97 ratings)
8.0
(7 ratings)
Likelihood to Renew
8.0
(15 ratings)
4.8
(2 ratings)
Usability
8.5
(33 ratings)
-
(0 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(24 ratings)
9.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
BufferSnapApp Interactive Content Marketing (discontinued)
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Discontinued Products
Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
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Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Discontinued Products
  • Organically involves the potential client.
  • Intelligently captures and utilizes clients' pain points to more effectively engage and close.
  • Kinder, gentler selling voice!
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Discontinued Products
  • Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
  • Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Discontinued Products
We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals
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Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Discontinued Products
No answers on this topic
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Discontinued Products
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Discontinued Products
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Discontinued Products
Real team standing behind the product.
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Discontinued Products
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Discontinued Products
Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Discontinued Products
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Discontinued Products
  • SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
  • It allows us to create engaging experiences for our prospects that aren't really available through other means.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

SnapApp Interactive Content Marketing (discontinued) Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of