Burrelles MYNEWSDASH vs. BuzzSumo

As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.

Incentivized

Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

Incentivized

• It's a competitively priced service for media monitoring.
• It offers quick overviews and we get monthly and yearly reports on placement values.
• It's easy to use.

Incentivized

• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

Incentivized

• Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.

Incentivized

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

Incentivized

• It's a great tool to use for monitoring and reporting on clips generated and their value
• Clients can easily see media value generated each month
• The generated value might not be 100% "true" but offers a great measuring tool

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized