5 Ratings
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Score 8 out of 100
19 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • Burrelles MYNEWSDASH is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Burrelles MYNEWSDASH

90%
1 Rating
7.7

Help a Reporter Out (HARO)

77%
11 Ratings

Usability

Burrelles MYNEWSDASH

N/A
0 Ratings
10.0

Help a Reporter Out (HARO)

100%
1 Rating

Likelihood to Recommend

Burrelles (BurrellesLuce)

As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.
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Cision

I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
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Pros

Burrelles (BurrellesLuce)

  • It's a competitively priced service for media monitoring.
  • It offers quick overviews and we get monthly and yearly reports on placement values.
  • It's easy to use.
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Cision

  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
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Cons

Burrelles (BurrellesLuce)

  • Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.
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Cision

  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
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Pricing Details

Burrelles MYNEWSDASH

Starting Price

Editions & Modules

Burrelles MYNEWSDASH editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Help a Reporter Out (HARO)

    Starting Price

    Editions & Modules

    Help a Reporter Out (HARO) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Burrelles (BurrellesLuce)

      No answers on this topic

      Cision

      It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
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      Alternatives Considered

      Burrelles (BurrellesLuce)

      We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.
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      Cision

      They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
      Read full review

      Return on Investment

      Burrelles (BurrellesLuce)

      • It's a great tool to use for monitoring and reporting on clips generated and their value
      • Clients can easily see media value generated each month
      • The generated value might not be 100% "true" but offers a great measuring tool
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      Cision

      • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
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