Burrelles MYNEWSDASH vs. Help a Reporter Out (HARO)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Burrelles MYNEWSDASH
Score 7.0 out of 10
N/A
Burrelles (formerly BurrellesLuce) headquartered in New Jersey offers MYNEWSDASH (formerly Workflow), their media monitoring service.N/A
Help a Reporter Out (HARO)
Score 5.1 out of 10
N/A
Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.N/A
Pricing
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Considered Both Products
Burrelles MYNEWSDASH

No answer on this topic

Help a Reporter Out (HARO)
Chose Help a Reporter Out (HARO)
I honestly can't think of any other service similar to HARO that can compare to its excellent structure and success rate.
Top Pros
Top Cons

No answers on this topic

Best Alternatives
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Likelihood to Recommend
9.0
(1 ratings)
5.0
(12 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Burrelles MYNEWSDASHHelp a Reporter Out (HARO)
Likelihood to Recommend
Burrelles (BurrellesLuce)
As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.
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Cision
Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.
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Pros
Burrelles (BurrellesLuce)
  • It's a competitively priced service for media monitoring.
  • It offers quick overviews and we get monthly and yearly reports on placement values.
  • It's easy to use.
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Cision
  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
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Cons
Burrelles (BurrellesLuce)
  • Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.
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Cision
  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
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Usability
Burrelles (BurrellesLuce)
No answers on this topic
Cision
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
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Alternatives Considered
Burrelles (BurrellesLuce)
We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.
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Cision
They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
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Return on Investment
Burrelles (BurrellesLuce)
  • It's a great tool to use for monitoring and reporting on clips generated and their value
  • Clients can easily see media value generated each month
  • The generated value might not be 100% "true" but offers a great measuring tool
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Cision
  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
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