TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Klue

    Score7.3 out of 10
    N/AKlue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals. Track Competitors Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats. Centralize Competitive Content Update sales battlecards collaborate and deliver consumable competitive…N/A
    Pricing
    BuzzSumoKlue
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BuzzSumoKlue
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzSumoKlue
    Considered Both Products
    Cision
    No answer on this topic
    Klue
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    BuzzSumoKlue
    SEO
    Comparison of SEO features of BuzzSumo and Klue
    Feature
    BuzzSumo
    -
    Ratings
    Klue
    9.0
    1 Ratings
    8% above category average
    Competitive analysis00 Ratings9.01 Ratings
    Market Research
    Comparison of Market Research features of BuzzSumo and Klue
    Feature
    BuzzSumo
    -
    Ratings
    Klue
    10.0
    1 Ratings
    12% above category average
    Competitor Research00 Ratings10.01 Ratings
    Competitor alerts00 Ratings10.01 Ratings
    Market Insights and Reports00 Ratings10.01 Ratings
    Best Alternatives
    BuzzSumoKlue
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Similarweb
    Score9.2 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Similarweb
    Score9.2 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoKlue
    Likelihood to Recommend
    9.4
    (34 ratings)
    7.0
    (3 ratings)
    Usability
    9.0
    (6 ratings)
    6.0
    (1 ratings)
    Support Rating
    8.4
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    BuzzSumoKlue
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Klue
    I dont know how useful it is for a bdr. I think it is more suited for an AE postion where you need indepth information instead of quick on the run information to book someone in the phone. I think it is better for case building to have that amount of information
    Incentivized
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Klue
    • Gathering publicly available intelligence - news, blogs, reports, etc.
    • Organizing intel into customized, meaningful buckets by the competitor.
    • Creating useful battle cards for sales.
    • Capturing news and info as you come across it online.
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Klue
    • Interactivity and continued relevance after creation of battlecards
    Incentivized
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Klue
    It is a bit overwhelming to have that amount of information in the same place. And sometimes it can be a bit tricky to find the relevant information you need at the time you need it. It is nice to have that level of information but it kind of useless if you dont know where it is.
    Incentivized
    Read full review
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Klue
    No answers on this topic
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Klue
    Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Klue
    • Positive in terms of alignment around product messaging
    Incentivized
    Read full review
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