TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Link Detox

    Score9.2 out of 10
    N/ALink Detox is a search engine optimization tool focused not only on building safe backlinks but also recovering rankings and protecting user websites from bad SEO.N/A

    Ninja Outreach

    Score8.4 out of 10
    N/ANinja Outreach is a search engine optimization software solution offered by Ninja Outreach.N/A
    Pricing
    BuzzSumoLink DetoxNinja Outreach
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BuzzSumoLink DetoxNinja Outreach
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    BuzzSumoLink DetoxNinja Outreach
    Considered Multiple Products
    Cision
    Chose BuzzSumo
    I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools.

    Also, Buzzsumo can be used to find socially popular content but other tools might be …
    Incentivized
    Chose BuzzSumo
    Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo.
    Incentivized
    LinkResearchTools
    No answer on this topic
    Ninja Outreach
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    No answers on this topic
    Features
    BuzzSumoLink DetoxNinja Outreach
    SEO
    Comparison of SEO features of BuzzSumo and Link Detox and Ninja Outreach
    Feature
    BuzzSumo
    -
    Ratings
    Link Detox
    8.7
    3 Ratings
    12% above category average
    Ninja Outreach
    -
    Ratings
    Backlink management00 Ratings9.03 Ratings00 Ratings
    Page grader00 Ratings8.01 Ratings00 Ratings
    Competitive analysis00 Ratings8.01 Ratings00 Ratings
    Site audit / diagnostics00 Ratings9.01 Ratings00 Ratings
    Site recommendations00 Ratings9.02 Ratings00 Ratings
    Task management00 Ratings9.11 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of BuzzSumo and Link Detox and Ninja Outreach
    Feature
    BuzzSumo
    -
    Ratings
    Link Detox
    8.7
    2 Ratings
    14% above category average
    Ninja Outreach
    -
    Ratings
    Local SEO00 Ratings8.32 Ratings00 Ratings
    Social SEO00 Ratings9.11 Ratings00 Ratings
    Mobile SEO00 Ratings8.32 Ratings00 Ratings
    Global SEO00 Ratings9.02 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BuzzSumo and Link Detox and Ninja Outreach
    Feature
    BuzzSumo
    -
    Ratings
    Link Detox
    9.0
    3 Ratings
    7% above category average
    Ninja Outreach
    -
    Ratings
    Multi-domain support00 Ratings9.03 Ratings00 Ratings
    Integration with web analytics tools00 Ratings9.03 Ratings00 Ratings
    Best Alternatives
    BuzzSumoLink DetoxNinja Outreach
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Meltwater
    Score7.6 out of 10
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoLink DetoxNinja Outreach
    Likelihood to Recommend
    9.4
    (34 ratings)
    9.0
    (3 ratings)
    7.7
    (2 ratings)
    Usability
    9.0
    (6 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (7 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    BuzzSumoLink DetoxNinja Outreach
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    LinkResearchTools
    The go-to link risk management tool
    Read full review
    Ninja Outreach
    If your organization is well-developed and you really cannot do everything manually, Ninja Outreach comes to save the day and gives you high-quality records you can use for your campaigns. I would say it is a must-have for blogger outreach on a bigger scale. It also helps with link building and roundup posting.
    Incentivized
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    LinkResearchTools
    • Clean up the link profile of a website.
    • User-friendly interface to go through a list of websites.
    • Easily create a disavow file.
    Incentivized
    Read full review
    Ninja Outreach
    • It easily finds relevant sites and contact information, helping cut down on the time you spend looking for that information.
    • You can segment the contacts into lists very easily, this allows you to stay organized.
    • You can easily export the information via CSV, which is great, so your information doesn't stay siloed.
    Incentivized
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    LinkResearchTools
    • None that I can think of.
    Read full review
    Ninja Outreach
    • Onboarding -- mainly because there are so many features that you can feel overwhelmed.
    Incentivized
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    LinkResearchTools
    No answers on this topic
    Ninja Outreach
    No answers on this topic
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    LinkResearchTools
    No answers on this topic
    Ninja Outreach
    No answers on this topic
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    LinkResearchTools
    Link Detox has no alternatives
    Read full review
    Ninja Outreach
    No answers on this topic
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    LinkResearchTools
    • It helped me remove manual penalties which makes a huge impact on rankings
    • Keeping the websites safe for future penalty reviews and updates
    • Having the websites rank good and protect them from penalties is a big ROI
    Incentivized
    Read full review
    Ninja Outreach
    • There's been no negative ROI. The major positive ROI is the time I've gotten back not having to spend a lot of time searching for the right prospects.
    Incentivized
    Read full review
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