What users are saying about
45 Ratings
45 Ratings
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Score 8.3 out of 100
8 Ratings
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Score 8 out of 100

Likelihood to Recommend

Buzzsumo

I think that BuzzSumo is perfect for large B2C companies. However, B2B and small businesses may have trouble getting their money's worth. For example, BuzzSumo's SEO features and the social media insights don't always apply during the buyer journey for B2B businesses because we often present our content to clients directly -- especially for larger companies. It wouldn't make sense to create content that attracts online visitors if you plan to present the content during a video or in-person meeting. Lastly, the pricing could make it difficult for small businesses, non-profits, etc. to use the platform.
Brittney Collier profile photo

Ninja Outreach

If your organization is well-developed and you really cannot do everything manually, Ninja Outreach comes to save the day and gives you high-quality records you can use for your campaigns. I would say it is a must-have for blogger outreach on a bigger scale. It also helps with link building and roundup posting.
Kinga Odziemek profile photo

Feature Rating Comparison

SEO

Buzzsumo
Ninja Outreach
7.0
Backlink management
Buzzsumo
Ninja Outreach
7.0
Competitive analysis
Buzzsumo
Ninja Outreach
6.0
Task management
Buzzsumo
Ninja Outreach
8.0

SEO Channels

Buzzsumo
Ninja Outreach
8.0
Local SEO
Buzzsumo
Ninja Outreach
8.0

Pros

Buzzsumo

  • Content analyzer is helpful in finding the most popular topics to focus on
  • Backlinks is a quick way to glance at links that are pointing towards our site
  • Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
Jordan Comstock profile photo

Ninja Outreach

  • It easily finds relevant sites and contact information, helping cut down on the time you spend looking for that information.
  • You can segment the contacts into lists very easily, this allows you to stay organized.
  • You can easily export the information via CSV, which is great, so your information doesn't stay siloed.
No photo available

Cons

Buzzsumo

  • Showing influencers who have shared: They only show Twitter followers and only if more than 20 (I believe) people have shared it.
  • The brand mention tool, like most, picks up mentions close to your company's name. If you have a relatively common name, you'll get a mess of results.
  • The influencer tab is a little bit of a mess as well as they go based on Twitter profiles and I've found bot account mixed into the results at times.
Justina Logozzo profile photo

Ninja Outreach

  • Onboarding -- mainly because there are so many features that you can feel overwhelmed.
Kinga Odziemek profile photo

Usability

Buzzsumo

Buzzsumo 8.0
Based on 1 answer
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
Charles Chy profile photo

Ninja Outreach

No score
No answers yet
No answers on this topic

Support

Buzzsumo

Buzzsumo 8.0
Based on 1 answer
Customer support gets back to me within 24-48 hours. So it's not the slowest but not the fastest either.
Charles Chy profile photo

Ninja Outreach

No score
No answers yet
No answers on this topic

Alternatives Considered

Buzzsumo

Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing content via search platforms, including days of week and popular times to post)
No photo available

Ninja Outreach

No answers on this topic

Return on Investment

Buzzsumo

  • People who follow us on our social media think of us as more of thought leaders in our industry because we are sharing such relevant information.
  • Going further than other avenues of research, we are able to see in real time what is important to consumers and base our products around what peopl are actually talking about.
  • The only negative is that it's so easy to cur rate content, I find I am spending less time creating our own as a company!
Kaitlin Berg profile photo

Ninja Outreach

  • There's been no negative ROI. The major positive ROI is the time I've gotten back not having to spend a lot of time searching for the right prospects.
No photo available

Pricing Details

Buzzsumo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ninja Outreach

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Buzzsumo
8.0
Ninja Outreach
8.0

Usability

Buzzsumo
8.0
Ninja Outreach

Support

Buzzsumo
8.0
Ninja Outreach

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