BuzzSumo vs. Notified Public Relations Solutions with GlobeNewswire

Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

Incentivized

This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.

• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

Incentivized

• Finds the distribution circuits for you so you can easily pick and choose which ones you want to publish to.
• The platform is easy to use and takes you through a simple step-by-step process to create and publish a press release.
• Great customer service. If ever I have a question they address it and go above and beyond in their service.

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

• In some cases, it would not capture all coverage, for example, coverage found on trade websites.
• Some of the incoming coverage would be repetitive or even delayed at times.

Incentivized

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Incentivized

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

Incentivized

We've always used GlobeNewswire because it is consistent and gets the job done well. We've never experimented with other products similar to them.

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized

• Getting online news coverage is the ROI from using Marketwired.
• It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.

Incentivized