Callback24 vs. Instapage

Callback24

Instapage

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Callback24	Score 0.0 out of 10	N/A	Callback24 is a lead generation tool that enables website visitors to connect while browsing the site by entering their phone number into pop up widget. They can request callback instantly or schedule the call later.	$59 per month up to 120 calls per month
Instapage	Score 9.7 out of 10	Mid-Size Companies (51-1,000 employees)	Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.	$99 per month 15,000 unique monthly visitors

Pricing

Callback24

Instapage

Editions & Modules

Starter: $59
per month up to 120 calls per month
Business: $199
per month up to 500 calls per month
Enterprise: Custom
from 500 calls per month

Create: $99
per month 15,000 unique monthly visitors
Optimize: starting at $199
per month starting with 30,000 unique monthly visitors
Convert: Custom Pricing

Offerings

Pricing Offerings
Callback24	Instapage
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Discount available for annual pricing.

20% discount for annual pricing.

More Pricing Information

Community Pulse
	Callback24	Instapage
Considered Both Products	Callback24 No answer on this topic	Instapage Verified User Anonymous Chose Instapage We chose Instapage for its pricing early on and also its ease of page customization. Over the years they have made a lot of updates on the marketing side but those are of little interest for our needs. Incentivized Helpful? Michael Dell'Arciprete Marketing Director Chose Instapage Instapage is a more complete package with an editor function, a large selection of multi-component templates, a reporting dashboard, basic SEO tools, customization functionality and excellent site speed and site performance standards. We choose Instapage because it had all … Incentivized Helpful? Darian Rawson Senior Designer Developer Chose Instapage I prefer Unbounce to Instapage even though the end result may be a nicer-looking page, the pages are not the desired outcome. Lead generation and engagement trump design, for all intents and purposes. So don't focus on the best-looking page as long as the pages are good clean … Incentivized Helpful? Verified User Anonymous Chose Instapage The Instapage editor is super flexible and easy to use. You can move any element to any spot on the canvas. Instapage and Unbounce have better editors when it comes to flexibility and control. Leadpages and HubSpot offer visual drag-and-drop design but both of them are more … Incentivized Helpful? Rajiv Chidambaram, BE, MBA Marketing Manager Chose Instapage We also use MailChimp's new functionality to build landing pages. It has some advantages since we use MailChimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative … Incentivized Helpful? Verified User Anonymous Chose Instapage Reviews were good and functionality was decent for the price. Incentivized Helpful? Chris Lesner Founder & CEO Chose Instapage I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be. Incentivized Helpful? Brad Meinen Marketing Technologist Chose Instapage Instapage is easier to build pages, but does not have all the integrated functionality that SharpSpring has. Incentivized Helpful? Verified User Anonymous Chose Instapage Instapage is much more user-friendly than landingi, and is much less glitchy than Wix. As such, Instapage is likely the strongest and most productive for ROI of all of the landing page software solutions. Would strongly recommend this, despite the higher price tag, it is well … Incentivized Helpful? Josh Summerhays VP of Product Development Chose Instapage Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Instapage Optimizely - More expensive and responsive functionality is less reliable. The WYSIWYG editor is also a little more difficult to use and many times requires custom coding for desired experience. The A/B testing tools are a little more sophisticated, but Instapage is sufficient … Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder Chose Instapage I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO. Incentivized Helpful? Verified User Anonymous Chose Instapage Clickfunnels for more complex funnels and sales pages, Insatpage for simple opt ins, and I use dont use leadpages at all in anymore. It just didn't have the quality and I customization I was looking for. Incentivized Helpful? Verified User Anonymous Chose Instapage When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our … Incentivized Helpful? VS Vicki Starinsky Associate Broker Chose Instapage I’ve used single page websites through Market Leader, Commissions Inc Incentivized Helpful? McKay Salisbury Advertising Manager Chose Instapage Instapage is the easiest to use. It is also the cheapest. Instapage is the most flexible for customizing the mobile versions of your page (you can make changes on the mobile version without ever having it change the desktop version without you knowing). It also seems to be the … Incentivized Helpful? Josh Manfredi Marketing Automation Manager Chose Instapage Easier to use and publish. Quicker from point A to point B. Incentivized Helpful? Jan Michael Aldea Founder Chose Instapage Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in Wordpress more and more (because we have more skill and resources) and implementing the landing page page builder in Sharpspring, if we got into a pinch … Incentivized Helpful? Tamara Newman Director of Marketing Chose Instapage HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main … Incentivized Helpful? Grace Conyers Founder, CEO Chose Instapage I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was LeadPages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages … Incentivized Helpful? Meredith Oakes Marketing Director Chose Instapage GetResponse is a little easier to use and see how pages work out across the different devices, and it is significantly more expensive than GetResponse. However, it is much more affordable than Sales Engine and Callidus Cloud Marketing Automation - which are full marketing … Incentivized Helpful? Susan Aldea Founder & CEO Chose Instapage We are SharpSpring clients and love many aspects of their marketing automation platform. Because their landing page features and functionality need some refining, we still use Instapage frequently to service our clients' needs. We plan to use Instapage for as long as we need to … Incentivized Helpful? Ryan Olsen 📱 Digital Content Specialist Chose Instapage Used ION Interactive. Instapage is much easier to use than ION, but doesn't feel as powerful, which is great for nimble campaigns. Incentivized Helpful? Tarzan Kay Kalryzian Conversion Copywriter Chose Instapage I've used OptimizePress as well, but I like the ease of editing even more with Instapage, and there are a lot of great templates and preloaded dummy content. Incentivized Helpful? Verified User Anonymous Chose Instapage Use Optimizely - similar product, better company. Incentivized Helpful?

Features

Callback24

Instapage

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	Callback24 - Ratings	Instapage 8.4 Ratings 34% above category average
Landing page A/B testing:	00 Ratings	10.00 Ratings
Dynamic page text replacement	00 Ratings	7.30 Ratings
Real-time analytics dashboard	00 Ratings	7.00 Ratings
SEO tools	00 Ratings	7.70 Ratings
Optimization recommendations	00 Ratings	10.00 Ratings

Best Alternatives
	Callback24	Instapage
Small Businesses	Lead Forensics Score 8.9 out of 10	Zoho LandingPage Score 9.4 out of 10
Medium-sized Companies	Lead Forensics Score 8.9 out of 10	LocaliQ Score 8.7 out of 10
Enterprises	DiscoverOrg (discontinued) Score 5.0 out of 10	Adobe Marketo Engage Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Callback24	Instapage
Likelihood to Recommend	- (0 ratings)	7.7 (0 ratings)
Usability	- (0 ratings)	8.0 (0 ratings)
Support Rating	- (0 ratings)	9.1 (0 ratings)

User Testimonials
	Callback24	Instapage
Likelihood to Recommend	No answers on this topic	If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too. Incentivized Josh Summerhays VP of Product Development Read full review
Pros	No answers on this topic	I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do. Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues. They are constantly working on improvements to the interface and additional features. Incentivized Verified User Anonymous Read full review
Cons	No answers on this topic	Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love! Eric Cozart President Read full review
Support Rating	No answers on this topic	Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well. Eric Cozart President Read full review
Alternatives Considered	No answers on this topic	We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table! Incentivized Rajiv Chidambaram, BE, MBA Marketing Manager Read full review
Return on Investment	No answers on this topic	My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month. Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts. I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals. Incentivized Tamara Newman Director of Marketing Read full review
ScreenShots		Instapage Screenshots