Stunning and intuitive, but not enough control for me
Josh Summerhays | TrustRadius Reviewer
December 10, 2018

Stunning and intuitive, but not enough control for me

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Instapage

We used Instapage primarily for advertising campaigns. I was the sole user of the tool as I currently oversee all of our marketing. It allowed us to quickly deploy branded landing pages with highly tailored messages to match our ad campaigns. We target disparate audiences and want to ensure that our value is communicated clearly and specifically for those audiences. We use these landing pages an entry point of exposure to our target audience.
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
  • Instapage is a bit rigid when it comes to text. You get to choose one font for headers, one for your body copy and you are restricted to those styles throughout your page.
  • Layout and positioning controls are very precise. You will see pixel distances as you're dragging elements around the screen (though they often didn't measure from the other elements I would have preferred to see), but there's no fine-grain control of pixel positioning of elements. This ultimately was a deal-breaker for me. I didn't want to eye-ball everything I was putting on a page.
  • You only get two choices of page width, 960px and full-width. If you want a fixed width larger than 960? Tough cookies. This was another deal-breaker for me, ultimately. I had to have more flexibility.
  • We never really got out of the blocks with Instapage because of the limitations I mentioned before. We were paying customers for a month and then switched.
Prior to using Instapage, I had only ever used Unbounce. I wanted to see what other tools brought to the table and Instapage was the one we went with at first. I prefer Instapage's interface to Unbounce, but the underlying functionality turned out to not be the best fit for our company and for me personally.

Unbounce, while not as pretty as Instagram, gives me better control of the page building process.
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability.

It plays really well with most other tools designed for the small, scrappy startup marketing team, too.

Using Instapage

What they do, they do well. Their goal is to make it easy for anyone to put a landing page together with a reasonable amount of design applied to it. For that convenience and ease, you sacrifice some control.
ProsCons
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Assembling a basic landing page (elements without specific design layered on) is VERY easy. Instapage has a slew of template blocks for various pieces of a landing page that you can use and modify.
  • It's really easy to set up your account and get to work on your landing pages. They do a great job of onboarding new customers.
  • Measuring the placement of elements on your page is difficult. You pretty much have to eye-ball everything.
  • Font styling is limited to page-level global settings. You can change font sizes, but not within a single text box. You choose one font style for headers and one style for body copy. You are not allowed to bring in any additional fonts.