A Good Source for Landing Page Creation
June 27, 2018

A Good Source for Landing Page Creation

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Instapage

Our department needed a one-stop, catch all page for our advertising campaign. Instapage has been a quick, easy option to create and manage all our landing pages in one place without having to know any code, but also having code as an option for those who do. The ability to add our own tracking codes as well as track inside Instapage itself has been a big help as well.
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
  • We have seen an increase of 40% in applications
  • The number of incoming students we have this year is the highest we've had
When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our landing pages as well. Instapage had good reviews, it seemed easy to learn, didn't require much dev experience and they had a non-profit option for us.
Instapage has been great for our advertising campaigns. Anyone who sees our advertising is sent to a page on Instapage where then can get the most vital information about us. Simple forms are helpful for lead generation. It's a great product for those who want to create pages without hiring out expensive developers. I think once you start needing more dynamic and customizable pages, it may not be a good fit for you. If designing for mobile first is your goal, this may not be for you as the conversion from desktop to mobile isn't great. Also it's a bit pricey and appears to only be getting more expensive.