Great Landing Page Builder for Small-Medium Businesses
April 06, 2017

Great Landing Page Builder for Small-Medium Businesses

Tamara Newman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Instapage

We used Instapage to collect leads for new products that we didn't want too closely associated with our main website. We primarily focused on Google AdWords search and Facebook to drive leads to the landing pages. The primary user was myself, but some technical positions had access for the setup process, although, once they taught me how to make pages live, it was very easy. It was a great tool to collect lead information without the distraction of our full website menu/navigation. It was also very easy to use by myself, and since I have minimal HTML/coding experience, the whole "drag-and-drop" concept for building a web page was very convenient.
  • Love the drag-and-drop aspect of building a page. Doesn't require any coding experience, and it's very easy to get a visually appealing page without technical hurdles.
  • It was pretty easy to purchase a new domain and connect Instapage to the domain. There were helpful instructions online, and once I had a little technical training from one of our technical developers, I was able to create and publish new pages easily and quickly.
  • The existing page templates are awesome. Allows for a very clean, organized page, while still retaining lots of customization options so your page can look however you want and not just another cookie-cutter page.
  • I wish support wasn't tiered. We had a basic plan to begin with, but when we first launched, there were some major technical issues. I remember emailing at 10pm the night before we planned to launch, but our plan didn't include live support. That falls more on our responsibility, but it would have been great to get live support in the basic plan.
  • Sometimes the functionality would get weird when building a page to be mobile responsive. Objects would layer over each other, or text would appear hidden when it really wasn't. It would have been great for the mobile pages to "build themselves" better based on the desktop layout of a page.
  • We really wanted click data for specific CTAs on a page to measure response, but I believe Instapage only provided CTR data for specific destination URLs.
  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
I have recommended it to others who have purchased a license of their own. Honestly, I feel it's the best landing page builder on the market for small to medium-sized businesses. It's great for quickly setting up and testing multiple landing pages. It was perfectly suited for the lead collection we were performing, but may not be as good a fit for more nuanced lead collection funnels. Again, our funnel was VERY basic, and this was perfect. This may not be the best solution for a more complex funnel, or a multi-page lead collection process.