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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CTM

    Score10 out of 10
    Small Businesses (1-50 employees)
    CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

    $79

    per month

    Observe.ai

    Score8 out of 10
    N/AObserve.AI, a provider of Contact Center AI in San Francisco, supports customer experiences and agent performance by helping to analyze interactions, extract sentiment insights and streamline workflows. With Observe.AI, businesses transcribe interactions to coach agents while gaining visibility into customer service operations. Observe.AI technology includes agent assistance, automatic speech recognition, and Natural Language Processing (NLP) to contact centers.N/A
    Pricing
    CTMObserve.ai
    Editions & Modules
    Marketing Lite
    $79
    per month
    Marketing Pro
    $179
    per month
    Sales Engage
    $329
    per month
    Enterprise
    $1999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    CTMObserve.ai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.Contact vendor for pricing information.
    More Pricing Information
    Community Pulse
    CTMObserve.ai
    Considered Both Products
    CTM
    No answer on this topic
    Observe.ai
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    CTMObserve.ai
    Likelihood to Recommend
    10.0
    (9 ratings)
    9.3
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CTMObserve.ai
    Likelihood to Recommend
    CTM
    [CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
    Incentivized
    Read full review
    Observe.ai
    Observe.ai is incredibly well
    suited for uncovering trends. The accuracy of their transcripts paired with how
    easy it is for any user to find insights helps us tap of data you would think would
    be impossible to get, or at least in a very slow and manual process (listening
    to call samples, 1 call at a time it’s a thing of the past now).

    This simplicity of use and the power
    of their machine learning and AI applications have proven to be particularly
    helpful for us to boost our agent performance and training.

    Observe.ai is still at the early stages
    of real-time agent assist, so I would not recommend it right now for that type
    of application.
    Incentivized
    Read full review
    Pros
    CTM
    • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
    • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
    • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
    • Cost is well worth what you get from the software.
    Incentivized
    Read full review
    Observe.ai
    • Call audit evaluation tools.
    • Call transcription.
    • Agent Leaderboard.
    • Agent coaching tool/performance tracker.
    Incentivized
    Read full review
    Cons
    CTM
    • Can get pricy.
    • More complex integrations may need professional services.
    • No push notifications for incoming SMS on mobile app (non agent).
    Incentivized
    Read full review
    Observe.ai
    • 71% increase in sales since implementation.
    • 33% decrease in customer escalations since implementation.
    • 20% increase in script compliance since implementation.
    Incentivized
    Read full review
    Likelihood to Renew
    CTM
    No answers on this topic
    Observe.ai
    We are very satisfied with the features, support, follow up and value that Observe.ai has brought to our organization. They are also very easy to deal with and very willing to listen to recommendations to help boost the solution.
    Incentivized
    Read full review
    Usability
    CTM
    No answers on this topic
    Observe.ai
    Their UI is very easy to navigate and understand. Most features are easily accessible and they seem well balanced and connected with each other. Users at our company have been trained with good proficiency levels in just a few hours, and high proficiency can be achieved in a week or less if you spend the time to practice.
    Incentivized
    Read full review
    Alternatives Considered
    CTM
    CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
    Incentivized
    Read full review
    Observe.ai
    Observe.ai provided our business a pricing structure that was attainable with our required ROI.
    Incentivized
    Read full review
    Return on Investment
    CTM
    • Fits nicely into the % of budget dedicated to Analytics
    • CallTrackingMetrics is our system of truth for source of calls for Local Service business
    • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
    Incentivized
    Read full review
    Observe.ai
    • The BEST ROI we have spent in years.
    • Fraction of a penny per call.
    • Increased overall revenue and revenue by person.
    Incentivized
    Read full review
    ScreenShots

    CTM Screenshots

    Screenshot of Activity LogScreenshot of Softphone Interface

    Observe.ai Screenshots

    Screenshot of Observe.AI