CallTrackingMetrics - Call Tracking But So Much More

CallTrackingMetrics is being used by our entire organization internally and we use it with many clients. First, we use it internally for call tracking and attribution for all calls and forms to our business. Specifically, we use dynamic number intersection on our website for both paid and organic sources as well as offsite tracking on GMB (Google My Business) listing. We also use the triggers for automatically send notifications for calls that have certain events such as call length, missed call, incoming text message or when calls contain certain words or phrases. The certain words or phrases is known by the transcription tool CTM offers which transcribes all your calls and then allows you to set certain words or phrases that automatically tag the call.

We also use CTM for our clients. Most of our clients have similar setups to how we use it at out Agency but we have done a few more significant integrations with clients. One integration that I would like to note was with Salesforce CRM. We connected CTM with a clients Salesforce instance and its a very tight integration in our opinion. You can pass not only call data but website and advertising data into Salesforce easily with this integration.