CallTrackingMetrics - Call Tracking But So Much More
May 28, 2021

CallTrackingMetrics - Call Tracking But So Much More

Marvin Leininger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with CallTrackingMetrics

CallTrackingMetrics is being used by our entire organization internally and we use it with many clients. First, we use it internally for call tracking and attribution for all calls and forms to our business. Specifically, we use dynamic number intersection on our website for both paid and organic sources as well as offsite tracking on GMB (Google My Business) listing. We also use the triggers for automatically send notifications for calls that have certain events such as call length, missed call, incoming text message or when calls contain certain words or phrases. The certain words or phrases is known by the transcription tool CTM offers which transcribes all your calls and then allows you to set certain words or phrases that automatically tag the call.

We also use CTM for our clients. Most of our clients have similar setups to how we use it at out Agency but we have done a few more significant integrations with clients. One integration that I would like to note was with Salesforce CRM. We connected CTM with a clients Salesforce instance and its a very tight integration in our opinion. You can pass not only call data but website and advertising data into Salesforce easily with this integration.
  • Call transcription.
  • Integration with Google Ads.
  • Dynamic number insertion.
  • Form tracking.
  • Website integration with WordPress plugin.
  • Can get pricy.
  • More complex integrations may need professional services.
  • No push notifications for incoming SMS on mobile app (non agent).
  • Automation - CTM Triggers for missed calls.
  • Dynamic number insertion for tracking.
  • Google Ads integration.
  • Form tracking.
  • Reduce costs for online ads.
  • Increased attribution.
  • Increase efficiency - missed call automation.
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that what we were looking to spend and wouldn't be able to have as large of ROI. CallRail we did do a more thorough evaluation on and just ended up like the CTM interface better. CallRail and CTM from what we could tell were very very similar platforms in both functionality and pricing but we chose CTM due to liking the interface a little more and some feature like third party integrations which we currently use and would like to use more of in the future.

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NICE CXone (formerly NICE inContact), Criteria, Canva
CallTrackingMetrics is well suited for small to medium size business that want to have dynamic number insertion to tracking calls from both paid and organic sources on the internet. It also works well for connecting Google Ads and other online advertising platforms to better connect the calls that not only show as conversion but which calls actually turn into sales.