Item: CallTrackingMetrics
Rating: 9
Author: Verified User

Overall Satisfaction with CallTrackingMetrics

Use Cases and Deployment Scope

We use it in our digital marketing department as a way to implement call tracking for some of our marketing clients. It ensures our conversion reporting is accurate since Google doesn't do the best job of tracking those. We also listen to the calls and help the company by reporting back what we heard and advice for the sales team.

Pros and Cons

Pros

Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
Cost is well worth what you get from the software.

Cons

Honestly, the only thing I can think of is I hate how when you go to the homepage and click "log in" that it opens up a new window.

Return on Investment

Allowed us to increase marketing budgets by showing solid proof that our efforts are driving phone calls and increasing sales.
Give feedback to the sales team answering the phones to better they responses.
Understand and learn from customers by hearing first hand what they like and don't like.

Alternatives Considered

CallRail and Google Ads (formerly AdWords)

By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.

Key Insights

Do you think CallTrackingMetrics delivers good value for the price?

Yes

Are you happy with CallTrackingMetrics's feature set?

Yes

Did CallTrackingMetrics live up to sales and marketing promises?

Yes

Did implementation of CallTrackingMetrics go as expected?

Yes

Would you buy CallTrackingMetrics again?

Yes

Other Software Used

Supermetrics, Facebook for Business, Google Ads (formerly AdWords)

Likelihood to Recommend

From a marketing perspective it is well suited for any time you have call tracking in place and need to be able to accurately report those conversions to your client. It also works well if you need to report back how the calls went in order to justify spend, sales tactics or marketing needs. I think it is especially important if you have multiple sources driving traffic to the website. It allows you to easily see which source brought the most phone calls and can integrate with Google Ads so sometimes you can even see the keyword that prompted the search/phone call.

Scenarios where it is less appropriate might be when you have a low budget client or a client who doesn't receive many phone calls throughout the month.

Comments

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Love CTM!