TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campayn

    Score8 out of 10
    N/ACampayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

    $19

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    CampaynOrtto
    Editions & Modules
    Basic
    $19
    per month
    Unlimited
    $39
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    CampaynOrtto
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    CampaynOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campayn and Ortto
    Feature
    Campayn
    7.7
    2 Ratings
    4% below category average
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor8.02 Ratings8.911 Ratings
    Dynamic content8.02 Ratings8.98 Ratings
    Ability to test dynamic content7.02 Ratings8.98 Ratings
    Landing pages8.02 Ratings00 Ratings
    Mobile optimization8.02 Ratings8.910 Ratings
    Email deliverability reporting9.02 Ratings9.911 Ratings
    List management7.02 Ratings8.911 Ratings
    Triggered drip sequences7.01 Ratings8.911 Ratings
    A/B testing00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campayn and Ortto
    Feature
    Campayn
    7.0
    2 Ratings
    8% below category average
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards9.02 Ratings8.912 Ratings
    Standard reports6.02 Ratings8.912 Ratings
    Custom reports6.02 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Campayn and Ortto
    Feature
    Campayn
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Campayn and Ortto
    Feature
    Campayn
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    16% above category average
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Campayn and Ortto
    Feature
    Campayn
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social profile integration00 Ratings8.98 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Campayn and Ortto
    Feature
    Campayn
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    Best Alternatives
    CampaynOrtto
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaynOrtto
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.9
    (12 ratings)
    User Testimonials
    CampaynOrtto
    Likelihood to Recommend
    Campayn
    For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Campayn
    • The user interface of this software is very attractive. It helps users navigate the website easily.
    • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
    • It also provides free email templates which can be edited as per the requirement.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Campayn
    • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
    • I found less segmentation options for contacts. It should be slightly more.
    • Its customer service is not very active and quick. It takes lot of time.
    Incentivized
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Alternatives Considered
    Campayn
    I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Campayn
    • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
    • It helps us to increase our customer base by adding sign-up forms in our emails.
    • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.