S&P Capital IQ vs. Captora (discontinued)

Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.

Incentivized

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

• On-demand reliable financial data either through the platform or through the Excel Plug-In
• Great user interface, intuitive to use
• Great help desk function, quick and responsive
• Excellent auditability of financial data with easy traceback to source documents

Incentivized

• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

Incentivized

• The scope and depth of the collected data can be increased.
• The UI with little icons and buttons may be difficult at first but may become intuitive. The UI isn't horrible but might be better.
• Global data coverage, but US and UK markets have the greatest details. MENA and APAC lack.

Incentivized

• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

[It's the] best ever.

Incentivized

The ROI has been proven out with Salesforce reporting.

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.

Incentivized

We have not seen anything that compares to Captora from an apples to apples perspective

Incentivized

• S&P Capital IQ contributes to a more comprehensive analysis of companies when making decisions on how best to market them to potential buyers.
• S&P Capital IQ has enabled my company to be more efficient in learning about and valuing companies.
• Due to the quality and reliability of information S&P Capital IQ has, it is saving my company large amounts of time.

Incentivized

• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

Incentivized