Captora (discontinued) vs. Mattersight Behavioral Analytics (discontinued)

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

IF it is cruicial in your organization to have the internal conversations recorded, this is NOT the product for you. If you do not need that, the savings in time by the software analyzing calls in a way where you can search for specific incidents is fantastic. The training on personality types and how to work with each one is also a great tool for any organization. I can say if it weren't for the rep to rep recording piece, I would give this product a 9.

Incentivized

• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

Incentivized

• I love how the systems analyzes the callers so QA's are able to help guide the agent on how to better handle that style on the next call.
• I love how the system runs reports for us. We no longer have to manually enter and produce reports, which is a "bear" of a project.
• Behavioral Analytics helps me keep track of not only my team's progress, but the progress of team leads and supervisors doing coaching and QA monitors.

Incentivized

• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

• Maintainence of the portal. Mattersight will sometimes perform scheduled maintainence on the portal which disrupts the completion of goals.
• Usable reporting. Mattersight could do better with creating usable reports of individual performance.
• Interaction with phone system. Changes to the IVR will often cause calls to be lost and thus have gaps in reporting.

Incentivized

The ROI has been proven out with Salesforce reporting.

Mattersight Behavioral Analytics has always shown great support to our organization. They are always willing to help and find new ways to improve our customer experience. The team we have with Mattersight has become part of our everyday work lives in which we value their business

Incentivized

Overall, navigating in the system is easy

Incentivized

We have not had any issues with BA's availability. It is always up and running. The only issues we run into is staff not logging in everyday because they already have so many systems up as it is. Other than users, BA is great and is always there.

Incentivized

The pages load very quickly. The reports are nice. I wish I could understand a little more about what is on the reports and what all the sections mean, but once you remove the information that is not needed the reports are easy to filter through and read. I do wish that we would get Outlook notification for comments and monitors.

Incentivized

Mattersight gives great support. Every time I reach out to them I get a response within the hour, even if it is just to tell me that they will check into the issue. The staff always stays in contact and even after changes have been made or answers given they follow back up with you and make sure everything is going smoothly. The Mattersight team never makes you feel like you are burden and it feels that with every contact they grow a little more as well.

Incentivized

This was a great class. We learned so much about the program and our team through the on-site training provided by Mattersight. The trainers were very professional and playful at the same time. They really brought the training to life. The trainers were great at answering all questions and making sure we could train our staff in the same professional, yet fun, manner.

Incentivized

I love the roundtable meetings. This is a great way to come together with other companies that are also using the product. It is great to hear about how others train and hear some of their struggles and success stories, so we are able to make the best BA training out there.

Incentivized

It was really nice to start slowly and train leadership and then slowly start implanting of BA to the staff. This helped with coaching and helped with new staff as they hit the floor. We found that this helped the staff relate and share stories to help with team dynamic. Great system.

Incentivized

We have not seen anything that compares to Captora from an apples to apples perspective

Incentivized

The version of Calabrio that we were using strictly recorded calls - It did not offer nearly as many options as what is available in Mattersight. Mattersight allowed us to implement a consistent approach to customer interactions. In addition, searching for calls, and specific points within the calls, is much more efficient with Mattersight.

Incentivized

This is such a great product.

Incentivized

• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

Incentivized

• We believe we improved our customer service with our employees working with our customers and adapting to their styles.
• We improved our manager's efficiency selecting calls to monitor and conducting impactful coaching sessions.
• We had challenges determining a true ROI as we found it difficult/impossible to fully isolate Mattersight's impact to our bottom line. It was hard to attribute our lead conversion applications and revenue directly to Mattersight with several other external factors in play.

Incentivized