Cardknox vs. Twilio Segment

We use Cardknox differently than I imagine most people would. For example, we do not use their client database feature, as we have all that stored in our medical system. Another type of business would likely find that feature a big help. We are very pleased with Cardknox's service and support, which is not often required.

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Customer support is fantastic
• Payment technology is the best I've seen in payment industry.
• The solution is very comprehensive and flexible for our demanding needs.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• Every product can be improved, but as it relates to how we use Cardknox, they do everything we need.

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

Cardknox is very user friendly. Patients young and old, tech savvy to technologically challenged, have all been able to use it!

We have direct access to their support team. They have 24/7 support and are always able to help when we contact them

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

We have used other card processors, but in my opinion, Cardknox is in another league. Their product works; it is easy to install; it is constantly being improved, and they have great support.

Incentivized

We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Incentivized

• Patients are much more secure giving us their credit card information since we have switched to using Cardknox. They even have the option of entering it themselves to reduce any risk of the number being overheard to zero.
• It is much faster and smoother to find and charge a card when necessary.

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.