Cart.com vs. Ecwid by Lightspeed

The Multi-Store eCommerce platform is by far the strongest feature. Anyone who has a direct to consumer business and a business-to-business side should use cart.com. Also, if you plan to grow to a 7 figure business, it is best to start and stay with cart.com because Shopify will get ridiculously expensive as you grow.

Incentivized

[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.

• Multi store eCommerce platform is the best part about Cart.com.
• Pricing is a super high value and rewards you as you grow.
• Free templates are attractive.
• The Rule Engine feature is very powerful and we use it a lot.

Incentivized

• Clarity - there has been very little confusion and need to reach out to Customer Support for help
• Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
• Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.

• The integrations are good, but not great. Shopify is really good at integrations.
• Tech support is fairly slow and it can take several days to a week to get a simple question answered.
• Stronger reporting. It hasn't changed in the last 4 years.

Incentivized

• In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
• The available store front design templates are very limited.
• I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).

Incentivized

The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.

Incentivized

So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.

Always available. Very reliable

Good overall performance both in desktop and mobile

I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.

Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate

None of them did Multi Store platforms.

Incentivized

We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.

Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services

• The pricing model is a great value adding to our bottom line.
• Our inventory management is accurate and easy with the multi-store pulling into the same dashboard.

Incentivized

• Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.

Incentivized