What users are saying about
4 Ratings
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Score 10 out of 100
191 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Ad Network Integration

    10.0

    Celtra

    100%

    LinkedIn Marketing Solutions

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    9.4

    Celtra

    94%

    LinkedIn Marketing Solutions

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 5/5 features

    Ad campaign creation

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad deployment

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Display advertising

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Sequence targeting

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    9.8

    Celtra

    98%

    LinkedIn Marketing Solutions

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 6/6 features

    Ad dashboards

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad performance reports

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Celtra is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Celtra

    100%
    2 Ratings
    8.2

    LinkedIn Marketing Solutions

    82%
    48 Ratings

    Likelihood to Renew

    Celtra

    N/A
    0 Ratings
    9.0

    LinkedIn Marketing Solutions

    90%
    1 Rating

    Usability

    Celtra

    N/A
    0 Ratings
    9.2

    LinkedIn Marketing Solutions

    92%
    9 Ratings

    Availability

    Celtra

    N/A
    0 Ratings
    9.0

    LinkedIn Marketing Solutions

    90%
    1 Rating

    Performance

    Celtra

    N/A
    0 Ratings
    9.0

    LinkedIn Marketing Solutions

    90%
    1 Rating

    Support Rating

    Celtra

    N/A
    0 Ratings
    8.8

    LinkedIn Marketing Solutions

    88%
    8 Ratings

    Implementation Rating

    Celtra

    N/A
    0 Ratings
    10.0

    LinkedIn Marketing Solutions

    100%
    1 Rating

    Product Scalability

    Celtra

    N/A
    0 Ratings
    9.0

    LinkedIn Marketing Solutions

    90%
    1 Rating

    Likelihood to Recommend

    Celtra

    Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
    Matthew Stein | TrustRadius Reviewer

    LinkedIn Marketing Solutions

    Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
    Emily Hammell | TrustRadius Reviewer

    Pros

    Celtra

    • I like that Celtra is under a high-quality price and minimum requirement.
    • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
    • The campaigns are phenomenal, and the marketing management is excellent.
    • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
    • As for formats, I can pretty much create whatever I want.
    David Chamberlain | TrustRadius Reviewer

    LinkedIn Marketing Solutions

    • Targeting - they have done a great job of allowing you speak to ideal audiences
    • Support - dedicated customer service and account advising is always accessible and very responsive
    • Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
    Adam Lumley | TrustRadius Reviewer

    Cons

    Celtra

    • It is a very click-happy environment, which means there is room for human error
    • The color scheme can make it easy to loose your place
    • There is no bulk editing option so task completion can be lengthy
    Matthew Stein | TrustRadius Reviewer

    LinkedIn Marketing Solutions

    • The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
    • LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
    • This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
    • LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
    Scott Walker | TrustRadius Reviewer

    Pricing Details

    Celtra

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    LinkedIn Marketing Solutions

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 9.0
    Based on 1 answer
    It is best marketing tool to knows all information related with user and customer so 100% organic information we can share with proper business.
    Ghanshyam Thumar | TrustRadius Reviewer

    Usability

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 9.2
    Based on 9 answers
    in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
    Tegan Jenner | TrustRadius Reviewer

    Reliability and Availability

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 9.0
    Based on 1 answer
    No error, all clear and smooth process on this tool.
    Ghanshyam Thumar | TrustRadius Reviewer

    Performance

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 9.0
    Based on 1 answer
    If they provide API and web related data and integration it will really help to manage data and reports.
    Ghanshyam Thumar | TrustRadius Reviewer

    Support Rating

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 8.8
    Based on 8 answers
    So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
    Jemec Lozada | TrustRadius Reviewer

    In-Person Training

    Celtra

    No answers on this topic

    LinkedIn Marketing Solutions

    Training I did my self based on video and blogs
    Ghanshyam Thumar | TrustRadius Reviewer

    Online Training

    Celtra

    No answers on this topic

    LinkedIn Marketing Solutions

    Learnt things from videos and blogs and then started marketing my local network which help and get more confident and then started globally.
    Ghanshyam Thumar | TrustRadius Reviewer

    Implementation Rating

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 10.0
    Based on 1 answer
    It is same as other marketing tools but here we get 100% user profile information
    Ghanshyam Thumar | TrustRadius Reviewer

    Alternatives Considered

    Celtra

    Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
    David Chamberlain | TrustRadius Reviewer

    LinkedIn Marketing Solutions

    If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
    Jarad Matula, MBA | TrustRadius Reviewer

    Scalability

    Celtra

    No score
    No answers yet
    No answers on this topic

    LinkedIn Marketing Solutions

    LinkedIn Marketing Solutions 9.0
    Based on 1 answer
    Totally agreed with more scalability as improve response from end customer which is more related with business specific.
    Ghanshyam Thumar | TrustRadius Reviewer

    Return on Investment

    Celtra

    • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
    • Positive - no need for outsourcing to other creative agencies so we save more costs
    • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
    Matthew Stein | TrustRadius Reviewer

    LinkedIn Marketing Solutions

    • We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
    • LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
    Jeffrey Smith | TrustRadius Reviewer

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