What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 4 reviews and ratings
191 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 191 reviews and ratings
Feature Set Ratings
Ad Network Integration
10.0
Celtra
100%

LinkedIn Marketing Solutions
Feature Set Not Supported
N/A
Celtra ranks higher in 2/2 features
Celtra ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings

N/A
0 Ratings
DSP integration
10.0
100%
2 Ratings

N/A
0 Ratings
Ad Campaigns
9.4
Celtra
94%

LinkedIn Marketing Solutions
Feature Set Not Supported
N/A
Celtra ranks higher in 5/5 features
Celtra ranks higher in 5/5 features
Ad campaign creation
10.0
100%
2 Ratings

N/A
0 Ratings
Ad deployment
9.0
90%
2 Ratings

N/A
0 Ratings
Display advertising
10.0
100%
2 Ratings

N/A
0 Ratings
Ad display and retargeting segmentation
9.0
90%
2 Ratings

N/A
0 Ratings
Sequence targeting
9.0
90%
2 Ratings

N/A
0 Ratings
Ad Reporting & Analytics
9.8
Celtra
98%

LinkedIn Marketing Solutions
Feature Set Not Supported
N/A
Celtra ranks higher in 6/6 features
Celtra ranks higher in 6/6 features
Ad dashboards
10.0
100%
2 Ratings

N/A
0 Ratings
Ad performance reports
10.0
100%
2 Ratings

N/A
0 Ratings
Ad conversion tracking
10.0
100%
2 Ratings

N/A
0 Ratings
Ad attribution reporting
10.0
100%
2 Ratings

N/A
0 Ratings
Cross-channel ad management
10.0
100%
2 Ratings

N/A
0 Ratings
Ad forecasting and optimization
9.0
90%
2 Ratings

N/A
0 Ratings
Attribute Ratings
- Celtra is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Celtra
100%
2 Ratings

8.2
LinkedIn Marketing Solutions
82%
48 Ratings
Likelihood to Renew
Celtra
N/A
0 Ratings

9.0
LinkedIn Marketing Solutions
90%
1 Rating
Usability
Celtra
N/A
0 Ratings

9.2
LinkedIn Marketing Solutions
92%
9 Ratings
Availability
Celtra
N/A
0 Ratings

9.0
LinkedIn Marketing Solutions
90%
1 Rating
Performance
Celtra
N/A
0 Ratings

9.0
LinkedIn Marketing Solutions
90%
1 Rating
Support Rating
Celtra
N/A
0 Ratings

8.8
LinkedIn Marketing Solutions
88%
8 Ratings
Implementation Rating
Celtra
N/A
0 Ratings

10.0
LinkedIn Marketing Solutions
100%
1 Rating
Product Scalability
Celtra
N/A
0 Ratings

9.0
LinkedIn Marketing Solutions
90%
1 Rating
Likelihood to Recommend
Celtra
Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
LinkedIn Marketing Solutions
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
Marketing and Communications Manager
502 East Event CentreHospitality, 51-200 employees
Pros
Celtra
- I like that Celtra is under a high-quality price and minimum requirement.
- It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
- The campaigns are phenomenal, and the marketing management is excellent.
- We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
- As for formats, I can pretty much create whatever I want.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
LinkedIn Marketing Solutions
- Targeting - they have done a great job of allowing you speak to ideal audiences
- Support - dedicated customer service and account advising is always accessible and very responsive
- Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
Digital Marketing Manager
Info-Tech Research GroupInformation Technology & Services, 501-1000 employees
Cons
Celtra
- It is a very click-happy environment, which means there is room for human error
- The color scheme can make it easy to loose your place
- There is no bulk editing option so task completion can be lengthy
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
LinkedIn Marketing Solutions
- The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
- LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
- This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
- LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Pricing Details
Celtra
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—LinkedIn Marketing Solutions
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 9.0
Based on 1 answer
It is best marketing tool to knows all information related with user and customer so 100% organic information we can share with proper business.
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Usability
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 9.2
Based on 9 answers
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
Senior Data Analyst
Helen & GertrudeMarketing and Advertising, 11-50 employees
Reliability and Availability
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 9.0
Based on 1 answer
No error, all clear and smooth process on this tool.
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Performance
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 9.0
Based on 1 answer
If they provide API and web related data and integration it will really help to manage data and reports.
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Support Rating
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 8.8
Based on 8 answers
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
Team manager
SykesOutsourcing/Offshoring, 1001-5000 employees
In-Person Training
Celtra
No answers on this topic
LinkedIn Marketing Solutions
Training I did my self based on video and blogs
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Online Training
Celtra
No answers on this topic
LinkedIn Marketing Solutions
Learnt things from videos and blogs and then started marketing my local network which help and get more confident and then started globally.
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Implementation Rating
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 10.0
Based on 1 answer
It is same as other marketing tools but here we get 100% user profile information
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Alternatives Considered
Celtra
Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Executive Creative Director
Momentum WorldwideMarketing & Advertising, 1001-5000 employees
LinkedIn Marketing Solutions
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
Social Media Strategist / Community Manager
Bulldog SolutionsMarketing and Advertising, 51-200 employees
Scalability
Celtra
No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions 9.0
Based on 1 answer
Totally agreed with more scalability as improve response from end customer which is more related with business specific.
Senior Frontend Developer
Embitel TechnologiesApparel & Fashion, 201-500 employees
Return on Investment
Celtra
- Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
- Positive - no need for outsourcing to other creative agencies so we save more costs
- Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Programmatic Trader
Havas Media GroupMarketing and Advertising, 10,001+ employees
LinkedIn Marketing Solutions
- We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
- LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
Director of Marketing
Abacus Life Settlements, LLCFinancial Services, 11-50 employees