Centercode vs. Lookback

It's not perfect but it definitely does its job and what its purpose for. The fact that we were able to access this globally and produce a great product after performing massive bera testing gave that "dev" feels eventhough we aren't. Seeing the cross comment add collaboration made it more intuitive because we were able to narrow down on the specifics of what we were actually testing

Incentivized

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

• One stop destination for managing all aspects of testing, including community, recruiting, feedback (bugs, suggestions, surveys).
• Easy way to communicate with testers and collect their feedback
• Customizability, I can customize the platform to address differences between products.

• Organization of user interviews
• Sharing of interviews across the team
• Creating highlights of insights

Incentivized

• Tag and attribute searching for forms, messages, and surveys
• Report graphics with large datasets
• More of a focus on B2B beta testing and not solely business to customer

Incentivized

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

Makes beta enjoyable.

Once you understand how the interface works, it works great, but there is a learning curve

Incentivized

Tony is amazing. I look forward to our interactions.

Centercode is better than Google Forms and Sheets for our use case of a long ongoing beta with participants rotating in and out 10000x times better. However, it might be a little too complex for what we needed. We may have been better off with something in the middle--a little more lightweight and cheaper.

Incentivized

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

• A project and beta testing that could've taken > 6 months or even years was cut down to a month and few weeks only
• Overall accessibility, ease of use, and security were right on the money
• Collaboration tools and features allowing everyone to innovate and spark great ideas and share it

Incentivized

• It allows us to understand our customers’ problems in a very team compatible way.

Incentivized