Channelscaler is the product resulting from the combing of Allbound and Channel Mechanics. It is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place.
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Cheetah Digital
Score8 out of 10
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Designed for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.
Allbound is a sleek solution that neatly organizes data. Clearly presents useful instructional content. The slowness of the CRM connection is a problem. When it comes to reaching out to our worldwide network of channel partners, we turn on Allbound to streamline our communication and sales enablement efforts. Our reseller partners may use this central hub to register new deals, stay up to speed on product changes, and have access to all relevant product information.
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I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Content Management including sales & marketing resources, calendar items, distributor and partner communications, and news for partners
Deal registration and MDF management--providing an easy to use system for partners and Cambum administrators to enter and review requests.
Increasing partner engagement--providing an easy way to update the portal frequently keeps our partners coming back to see the latest and greatest resources and benefits
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The fact that you can't make payouts to partners within the platform itself is super frustrating and that would be a huge improvement.
The ability to track clicks, page views, etc is not available like on other partner platforms like Tune, Impact, and Cake. It would be awesome to see that tracking data for the content being shared.
Having more integrations with platforms like Zuora which we use for payments would be great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Allbound is so easy to use as an administrator and provides human support and a resource for its customers to learn about the features and tools available. Our partners consistently provide feedback to us about how much they absolutely love our partner portal, which Allbound provides the structure and functionality to allow us to over amazing things to thousands of partner globally. Almost every person who provides feedback says some iteration of "this is the best partner portal i've ever used."
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
It is by far the easiest system to administrator that I have either had experience doing or demoed from other vendors. No coding skills needed. Simple interfaces for everything. And the Allbound University and live support are great!
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Allbound has a support team that is easy to contact right through the PRM interface. Additionally, we have a dedicated account manager and development team who are super responsive and helpful. Allbound has a ticketing system for support as well, which keeps you up to date on status of your support requests.
I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Regular meetings, lots of UAT, quick responses, and adherence to our timeline made implementation a breeze -- even though we had some really complex processes we needed to support.
They are different in the sense that Allbound allows you to loop in different parners to a degree that HubSpot doesn't outside smaller extensions and portals. More visbility into interactions with HubSpot, but it's truly built for marketing vs a sales forward/partnership management tool.Extensions from Allbound into Google could be helpful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The sharing of knowledge has a positive effect on the partners who benefit from it.
Our smaller partners are now able to conduct their own campaigns with the help of our Campaigns in a Box, freeing us to concentrate on our larger clients.
Our latest products can all be better explained with the aid of our learning tracks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info