Chartbeat vs Mapp Intelligence, powered by Webtrekk

Likelihood to Recommend

If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!

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Kaley Roshitsh

Sustainability Reporter

WWDOnline Media, 501-1000 employees

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Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Pros

Provides easy at-a-glance look at what people are reading right now
Heads-up Display allows you to make sure the homepage is showing the content people want to read
Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

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Verified User

Professional in Other

Newspapers Company, 1001-5000 employees

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Good visualization in reports for marketing and c-level.
Part of the big picture Mapp Suite (Engage Intelligence Aquire).
Integrated tag management.
No sampled data.
It is possible to combine 90% variables and metrics.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Cons

Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

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Verified User

Director in Other

Publishing Company, 1001-5000 employees

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Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
Webtrekk should build better click-path-analysis and journeys.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

—

Likelihood to Renew

Chartbeat 10.0

Based on 5 answers

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

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Verified User

Contributor in Other

Writing and Editing Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Chartbeat 8.7

Based on 45 answers

It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

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Verified User

Team Lead in Other

Media Production Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Chartbeat 8.0

Based on 11 answers

I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

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Graeme Brown

Editor

Birmingham MailNewspapers, 51-200 employees

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Mapp Intelligence, powered by Webtrekk 8.0

Based on 2 answers

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Alternatives Considered

Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.

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Kurt Gessler

Director

Tribune PublishingNewspapers, 1001-5000 employees

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Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Return on Investment

I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

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Verified User

Professional in Other

Online Media Company, 5001-10,000 employees

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Get insights into your web data.
Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
1 tool for over 20 apps and 100 websites.

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Rayk Richter

Consultant Digital Intelligence

T-Systems Multimedia Solutions GmbHConsumer Services, 1001-5000 employees

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Chartbeat vs Mapp Intelligence, powered by Webtrekk

Chartbeat

Mapp Intelligence, powered by Webtrekk

Attribute Ratings

Likelihood to Recommend

Chartbeat

Mapp Intelligence, powered by Webtrekk

Likelihood to Renew

Chartbeat

Mapp Intelligence, powered by Webtrekk

Usability

Chartbeat

Mapp Intelligence, powered by Webtrekk

Support Rating

Chartbeat

Mapp Intelligence, powered by Webtrekk

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Likelihood to Renew

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

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