Chartbeat vs Mapp Intelligence, powered by Webtrekk

• Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
• Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
• Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
• Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
• Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

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• The service could be broken down to provide page view figures for individual tags on our website metadata
• The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

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• The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
• Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

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