ChatGPT vs. Coremetrics / IBM Digital Analytics (discontinued)

I’d definitely recommend ChatGPT to anyone as a great introduction to generative AI and as a starting point in research, writing, brainstorming, or general questions or judgement questions. It can be a great tool to use when you don’t necessarily need an accurate answer. For example, I wouldn’t let it calculate my taxes, but I’d use it to ask some general tax questions, then ask for sources and then verify by checking those sources. I also love ChatGPT for writing and questions - it’s great for emails, creating templates and outlines, and for generating spreadsheet formulas.

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IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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• Saves time by generating content about a specific topic very quickly
• Allows us to quickly learn information online (from various sources or even a single lengthy article) into more summed up digestible paragraphs (and even bullet points)
• Can autogenerate content on a vast amount of topics

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Wish it had support for better slides generation. Sometimes we found ourselves using chatgpt to outline a presentation but build it ourselves or use a tool like Gamma
• Maybe a chepear $10 plan. In some countries the US dollar can be expensive and $20 goes a long way.
• I wish you could make projects with more files. They limit it. Or make the limit based on the content, not the number of files per se

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

ChatGPT is a powerful assistant. As long as you understand what it is you're looking for in its results, it can save you a lot of time due to its ability to do the heavy lifting for you. This frees your time up to enable you to concentrate on other tasks.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It's a potent utility tool, personally and professionally. It’s also very convenient - it can be used for a wide range of things and scenarios, and when used correctly, it usually produces dependable results in
seconds. I would give it a full 10 if it didn't hallucinate as much as it does, and the image generator was more accurate.

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Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Their responses are always professional , although they delay sometimes

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I find that ChatGPT has the best overall system for user-friendly Ai. I like the customization options of this tool in comparison to others. The ease of setting up a custom GPT with knowledge and resources is great - you don't get that in other tools. I also like the ability to embed the application directly into the browser or computer. This is powerful and opens up addition features or tools

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• I can solve problems quickly. What would take some time, for example, writing an SPF string, ChatGPT can do it correctly in seconds if I it gives the correct information.
• The best tool I've ever used for research. For example, I can ask ChatGPT to list all the villages, cities and townships in a specific county. And provide the URL link for each.
• Problems that seem unsolvable, i.e. why is Gmal rejecting every message from our list server is answered with a number of suggestions that I can follow up with.
• Basically, has elimited a tech support position in our company.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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