Cheetah Digital vs. Cincopa

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

I would say that Cincopa is a first-stop for any dev project without an internal gallery option. This is especially true if the person in charge of content or building the galleries is not a coder. Cincopa makes designing a good looking gallery and inserting it into nearly any webpage a pretty simple process, so it is a great starting place. There may be other options that would fit a different development project better (internal gallery functions or a full-scale DAM with importable galleries), but for our purposes Cincopa was (and is) a perfect fit.

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• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• Responsive - if your platform is not responsive it will display the gallery this way across all platforms.
• Fast - if you have slow uploads it will increase your load speed.
• Easy - you can upload all your photos at once or one at a time. Then use a preset gallery to display them.

• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• The number of pictures for the upload should be slightly higher.
• The previous calculation of the traffic is difficult.
• If many pictures have to be deleted from a gallery, that does not happen so fast, because only 50 pictures are loaded. Then you have to scroll all the way down and wait until the next 50 images are loaded, in order to be able to mark them for deletion. This takes a while with 800 pictures for example.

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

It solved the problems we were facing at the time.

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Cincopa is very easy to use, especially to the uninitiated. You don't need a degree in CS or years of experience to set-up a fantastic looking gallery. The interface is self-explanatory for the most part and very easy to use. The drag-and-drop functionality makes it simple and inviting for all users.

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I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.

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I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.

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Cincopa has nice templates that are easy to use. The images can be moved about, more images added, and the size changed.

I particularly like the Pinterest style template, as it fits in well with the number of images that I need to display on my website. The more choices displayed, the more likely customers are to order.

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• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• The video that we uploaded to our website will show prospects in the area around our apartment community and hopefully give them a good idea of how close they can be to work/school.
• Our video will result in more apartments being rented which will have a positive impact on our ROI.
• Our video will give residents and prospects a positive image of our community.

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