Choozle vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Choozle
Score 8.9 out of 10
N/A
Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.
$99
per month
Listrak
Score 9.9 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
ChoozleListrak
Editions & Modules
Choozle Go
as low as $99
per month
Choozle Pro
Custom
No answers on this topic
Offerings
Pricing Offerings
ChoozleListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ChoozleListrak
Best Alternatives
ChoozleListrak
Small Businesses
Mautic
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Score 10.0 out of 10
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Mautic
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChoozleListrak
Likelihood to Recommend
8.0
(1 ratings)
7.1
(10 ratings)
User Testimonials
ChoozleListrak
Likelihood to Recommend
Choozle
It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
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Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Choozle
  • Easy to use
  • Plenty of targeting options
  • Self control spending
  • Great reporting
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Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
Choozle
  • Customer Support
  • Need to be able to tell me what sites my ads were delivered to
  • UX
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Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
Choozle
We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
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Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Return on Investment
Choozle
  • we switched away from Choozle after a 6-month test run
  • ROI was up the first month, but down 5 after so we went to a new DSP
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Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots