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Cision Communications Cloud vs. Scribblelive (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cision Communications Cloud

    Score8 out of 10
    N/ACIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.N/A

    Scribblelive (discontinued)

    Score9 out of 10
    N/AScribblelive, or later Rock Content Live was a content marketing solution, that has been discontinued and is no longer available.N/A
    Pricing
    Cision Communications CloudScribblelive (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cision Communications CloudScribblelive (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cision Communications CloudScribblelive (discontinued)
    Considered Both Products
    Cision
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    32 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    44 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    37 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    36 Answers
    No answers on this topic
    Features
    Cision Communications CloudScribblelive (discontinued)
    Content Creation
    Comparison of Content Creation features of Cision Communications Cloud and Scribblelive (discontinued)
    Feature
    Cision Communications Cloud
    -
    Ratings
    Scribblelive (discontinued)
    4.5
    1 Ratings
    54% below category average
    Ideation00 Ratings8.01 Ratings
    Content collaboration00 Ratings8.01 Ratings
    Content calendar00 Ratings1.01 Ratings
    Network for content licensing/production00 Ratings1.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Cision Communications Cloud and Scribblelive (discontinued)
    Feature
    Cision Communications Cloud
    -
    Ratings
    Scribblelive (discontinued)
    4.0
    1 Ratings
    65% below category average
    Content hub00 Ratings3.01 Ratings
    Forms / Gated content00 Ratings1.01 Ratings
    Content distribution00 Ratings6.01 Ratings
    Content promotion00 Ratings6.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Cision Communications Cloud and Scribblelive (discontinued)
    Feature
    Cision Communications Cloud
    -
    Ratings
    Scribblelive (discontinued)
    5.0
    1 Ratings
    38% below category average
    Audience profiling and targeting00 Ratings5.01 Ratings
    Closed-loop tracking and reporting00 Ratings3.01 Ratings
    Content performance analytics00 Ratings7.01 Ratings
    Best Alternatives
    Cision Communications CloudScribblelive (discontinued)
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Critical Mention
    Score8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cision Communications CloudScribblelive (discontinued)
    Likelihood to Recommend
    8.0
    (280 ratings)
    6.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (17 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (54 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (192 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Cision Communications CloudScribblelive (discontinued)
    Likelihood to Recommend
    Cision
    For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
    Incentivized
    Read full review
    Discontinued Products
    I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
    Incentivized
    Read full review
    Pros
    Cision
    • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
    • The media tracking offers the ability to find relevant placements across the entire country.
    • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
    • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
    Incentivized
    Read full review
    Discontinued Products
    • Staff picks were a great way of sifting through many pieces of content
    • It was easy to share things uploaded to visual.ly to other social media channels
    • There is an awesome amount of content on Visually
    Incentivized
    Read full review
    Cons
    Cision
    • In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
    • Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
    • After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
    Incentivized
    Read full review
    Discontinued Products
    • There is a bias towards infographics (as opposed to 'real' data visualization)
    • It is not very clear the path between how people who need content get matched up or find creators
    • Interface was redone too often
    Incentivized
    Read full review
    Likelihood to Renew
    Cision
    While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Cision
    The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    Cision
    Easily accessible 24/7.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Cision
    Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Cision
    For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Cision
    The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Cision
    There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Cision
    It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
    Incentivized
    Read full review
    Discontinued Products
    I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
    Incentivized
    Read full review
    Scalability
    Cision
    Easy to use, but still room for improvement.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Cision
    • Cision has a net positive impact on time savings for staff so we can be quicker to market
    • Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
    • Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence
    Incentivized
    Read full review
    Discontinued Products
    • Was helpful in attracting clients when I started doing data visualization work
    • Cost was minimal - it was free to upload and took little time
    • I have been unable to attract clients lately from visually, so ROI has gone to 0
    Incentivized
    Read full review
    ScreenShots

    Cision Communications Cloud Screenshots

    Screenshot of Media Monitoring and Analytics are just part of the complete Comms Cloud. It combines deep data dive with a database of journalists and influencers, and a media relationship management tool.Screenshot of Track brand mentions in real time across the millions of online stories on the internet. Monitor millions of stories and breaking news happening daily across the web. Professional services consultants teams are in place to ensure best practices while setting up a monitoring account.Screenshot of Cision’s media and influencer relationship management tools include audience insights, combined with a pitchable database that enables brands to uncover the best media contacts and social influencers to reach their target audience.Screenshot of Identify the social conversations and influencers that are impacting a brand. Twitter, Facebook, Instagram, LinkedIn and YouTube monitoring capabilities track brand mentions across all major social channels. Analyze results for social mentions or campaigns on the fly with its reporting features.