Cision Communications Cloud: Perfect for Start-up Visibility
August 27, 2021

Cision Communications Cloud: Perfect for Start-up Visibility

John Possumato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Distribution (PR Newswire)
  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

We use [Cision Communications Cloud] to search and contact selected journalists to add visibility to our start-up and the problems we solve. As a start-up, it is used by our whole organization (very hands-on), and we have experienced success in gaining additional earned media on selected press announcements.
  • [We can] use keywords, topics, and "talked about" words to successfully target appropriate journalists.
  • [It makes it] easy to compose personalized outreach to targeted journalists.
  • Reporting and evaluation [are] top-notch for our follow-ups.
  • Word processing software could be a bit easier to use, other than that, the whole platform is top-notch.
  • Although not inexpensive for an emerging start-up, we have been subscribing for over three years now and have always seen a good ROI.
Again, we have found the best cost-benefit with [Cision Communications Cloud] as compared with competitors in the market.

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Stripe, Intercom
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.