Cision Communications Cloud makes it easy to connect with journalists nationwide!
August 27, 2021

Cision Communications Cloud makes it easy to connect with journalists nationwide!

Lou Corsaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Distribution (PR Newswire)
  • Impact
  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, [and] analytics. It's also convenient for looking up journalists by location, coverage area, and outlet. It's the primary way [that] my department uses to distribute news releases locally, by region, and nationally. Without it, [the] wide distribution of a news release would be all-consuming and virtually impossible. It's also critical for broad tracking of media placements and its integration with TVEyes has only increased its relevancy in that area.
  • Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
  • The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
  • It would be nice if the option existed to add more than one image as an attachment to a release distribution, particularly when you have multiple headshots of people being referenced.
  • Integrating TVEyes was a wonderful touch, but they are missing some of the search flexibilities TVEyes offers on its own.
  • Font changes and spacing have some minor issues in the body of press release templates.
  • It's improved our ability to track media placements, which helped determine the effectiveness of our outreach and allowed us to more easily show off the placements we earned.
  • It's critical for directly connecting with journalists to whom your releases are most relevant.
  • It makes the process of sending releases to a large group of people simple and fast.
I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track [a] wider array of media placements without additional fees attached to it. Now that it has incorporated TVEyes, it can offer print, online, radio, and TV tracking nationwide. This is [crucial] because very often your institution or company could be referenced in a variety of ways, nationally or briefly, on local TV/radio, and you would have no way of knowing about it.

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If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.