Cision Communications Cloud makes it easy to connect with journalists nationwide
August 27, 2021

Cision Communications Cloud makes it easy to connect with journalists nationwide

Lou Corsaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Analytics
  • Distribution (PR Newswire)
  • Impact
  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

[Cision Communications Cloud is] used via Public Relations for the purposes of distributing news releases, tracking media placements, analytics. It's also convenient for looking up journalists by location, coverage area and outlet. It's is the primary way my department uses to distributed news releases local, by region and nationally. Without it, wide distribution of a news release would be all-consuming and virtually impossible. It's also critical for broad tracking of media placements and its integration with TV Eyes has only increased its relevancy in that area.
  • Their upgraded press release templates and ability pull in an entire, completed release makes the profess faster and easier, and allows for more graphics, such as company mastheads.
  • The media tracking offers the ability to find relevant placements across the entire country.
  • The journalist database streamlines the process of finding relevant reporters to directly connect on news releases that are relevant to their beats.
  • The process of setting up, creating and distributing a release is seamless, easy to use and not labor intensive.
  • It would be nice if the option existed to add more than one image as an attachment to a release distribution, particularly when you have multiple head shots of people being referenced.
  • Integrating TV Eyes was a wonderful touch, but they are missing some of the search flexibilities TV Eyes offers on its own.
  • Font changes and spacing have some minor issues in the body of press release templates.
  • It's improves our ability to track media placements, which helps determine the effectiveness of our outreach and allows us to more easily show off the placements we earned.
  • It's critical for directly connecting with journalists to whom your releases are most relevant.
  • It makes the process of sending releases to a large group of people simple and fast.
I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track wider array of media placements without additional fees attached to it. Now that it has incorporated TV Eyes, it can offer print, online, radio and TV tracking nationwide. This is critical, because very often your institution or company could be referenced in a variety of ways nationally, or briefly on local TV/radio, and you would have no way of knowing about it.

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If you are looking for a way to distribute press releases and then track the effectiveness of those releases by media placements, [Cision Communications Cloud is the] program to use. It does all of that and more. Combined with the ability to target specific journalists and regions, it makes sending targeted releases so much easier. If your distributions typically do not involve media, then Cision [Communications Cloud] isn't for you.