Cision helps busy PR and content professionals connect the dots

We use Cision to distribute news releases, PR pitches, and inquiries to media for several of our key clients. It is primarily used by me, as I lead our PR efforts as well as content management. Since many of the clients I represent are in narrow verticals, the solution allows me to research what influencers have written about specific topics and better target my pitch to them. It also helps me quickly perform follow-ups on my pitches, rather than spending hours cutting and pasting a pitch into email and reformatting and personalizing for each recipient. The amount of time the product has saved me has been amazing. It is the most useful tool in my PR arsenal.

We also use the platform to scan the news for coverage for our clients, and to perform competitive analysis for new clients, or during the discovery process for existing clients. It allows us to provide a summary view of what others are saying about our client and its competitors, and to also share helpful content analysis facts, such as number of mentions, number of publications reached during a time period, key terms used, etc. It is a valued research tool.