Customized lists, great for niche publicity
August 07, 2020

Customized lists, great for niche publicity

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Media Database

Overall Satisfaction with Cision Communications Cloud

We do niche book publicity. The media database helps me and my assistant put together customized media lists for publicity campaigns for our clients. It helps us to search and pinpoint contacts and their information in a wide variety of media outlets that would be perfect for our clients. It saves us a lot of legwork.
  • Customize searches by media type, location, and most importantly subject
  • Able to use key search words to help narrow down results
  • Provides key contact information we couldn't find otherwise.
  • Keeping more on top of updates. Listings or contact information is sometimes out of date. We have been starting to send in more notices about these.
  • We would like to see a separate media category for podcasts. The number of podcasts has increased dramatically over the last few years; many of them overlap with internet and radio, we would like to see them broken out in a separate category.
  • Able to create customized media lists.
  • Able to better target appropriate contacts.
  • Able to find and organize media and contact information that would take a lot more time on our own.

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Cision Communications Cloud is good for people in businesses who need to find lists of media contacts. You can create broad lists, but the option for creating specific lists that target particular media or subject matter is what works best for us. We specialize in niche media campaigns for our authors and tailor our lists to their needs, which makes us unique.

Using Cision Communications Cloud

2 - President and Administrative Assistant
1 - Administrative Assistant interacts directly with the program, uses it to search for contacts to put together custom media lists for each client.
  • Finding contacts for particular media.
  • Finding contacts for particular subjects.
  • Finding contacts in particular locations.
  • Being able to cross-search using multiple parameters at once.
  • Using keywords to hone down searches.
  • Being able to find social media information.
  • Refine searches even more. We are looking forward to additional media categories like a separate one for podcasts.
It's very good for what we need, we haven't found anything better. But there is room for improvement.

Cision Communications Cloud Training

Very good, but I still needed to work with it on my own.

Cision Communications Cloud Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Our current contact, Max E., has been awesome. He's easy to talk to and been a great support whenever we've had a question or a problem. Recently we had some questions about some of the features we wanted to cover before renewal, and he was very responsive and helpful.

Using Cision Communications Cloud

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Utilizing the various categories to search and cross-search
  • The keyword function
  • The user-friendly layout and look
  • Sometimes difficult to hone down search info
  • Would like a little more info on a page when initial search list comes up so that I don't have to always click on the contact to open a separate page.
Very easy to use for a large platform with a lot of information, but there is always room for improvement.

Cision Communications Cloud Reliability

Easy to use, but still room for improvement.
Easily accessible 24/7.
Pages and reports open quickly and immediately.

Relationship with Cision

Our current rep, Max, is wonderful. Very responsive and easy to work with.
Again, our current rep, Max, has been wonderful.
The program requirements that we need and the price.
Be kind and direct.