Cision Communications Cloud: An Easy-To-Use and Helpful Solution for PR Measurement
Updated August 11, 2021

Cision Communications Cloud: An Easy-To-Use and Helpful Solution for PR Measurement

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

I previously used Cision Communications Cloud (TrendKite)* for one of my clients at our agency. We used it to track and measure earned media mentions, along with analyzing where a lot of our coverage was coming from. From there, we would use that info to seek out new opportunities and conduct competitive analyses as to how we were stacking up against other products/companies in the space. It was also really nice to have the automatic reporting capabilities so we could download and export metrics to our client teams.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Easy and attractive reporting capabilities.
  • Intuitive platform, very user-friendly.
  • Ability to measure results (like share of voice) that you couldn't do manually.
  • Time efficiency - takes the manual labor out of a lot of measuring and searching for journalists.
  • Hard to get your boolean/search query accurate.
  • Slow customer support from the technical side (not from the Sales side).
  • Media database is mostly updated, but not always
  • Efficiency: Allows teams to save hours (and therefore $) that would otherwise be spent on manual tasks
  • Collaboration with Client: Easy and helpful reporting that can be flipped over to client team for their internal uses
  • LexisOne
While other companies like LexisNexis have cool and similar monitoring capabilities, we chose Cision Communications Cloud because we were already familiar with and active in the platform and the annual cost was significantly lower. However, LexisOne has some more advanced measurement capabilities (I believe... it's been a bit since I last spoke with them) such as foot traffic and geographical PR measurement, which could be appealing to some.

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Tagger, Meltwater Social Influencer Management (Klear), NetBase Quid
Great for if you have a client that is heavily focused on PR and needs a good system of measurement. If you're doing a lot with social, influencers or digital ads, there are other systems of measurement that would be better suited. However, it is very easy to use if you have a team with multiple members of different levels or if you work at an agency with multiple clients that would use the service.

Transition from TrendKite to Cision Communications Cloud

For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.