Cision PRWeb vs. CyberAlert

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cision PRWeb
Score 5.8 out of 10
N/A
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
CyberAlert
Score 8.0 out of 10
N/A
CyberAlert is a media monitoring platform from the Connecticut-based company of the same name.N/A
Pricing
Cision PRWebCyberAlert
Editions & Modules
Basic
$99
per news release
Standard
$205
per news release
Advanced
$305
per news release
Premium
$405
per news release
No answers on this topic
Offerings
Pricing Offerings
Cision PRWebCyberAlert
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Cision PRWebCyberAlert
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cision PRWebCyberAlert
Likelihood to Recommend
8.0
(11 ratings)
8.0
(1 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
1.0
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Cision PRWebCyberAlert
Likelihood to Recommend
Cision
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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CyberAlert
This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!
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Pros
Cision
  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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CyberAlert
  • Gave us a concise report daily of our media clips (media tracking)
  • Gave us analytical information about how much reach those clips had (how much influence they had)
  • Helped us evaluate better ways to get and use earned and paid media
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Cons
Cision
  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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CyberAlert
  • Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.
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Likelihood to Renew
Cision
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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CyberAlert
No answers on this topic
Usability
Cision
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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CyberAlert
No answers on this topic
Support Rating
Cision
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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CyberAlert
No answers on this topic
Implementation Rating
Cision
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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CyberAlert
No answers on this topic
Alternatives Considered
Cision
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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CyberAlert
I think it's a bit more developed and professional looking. It's best for bigger companies.
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Return on Investment
Cision
  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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CyberAlert
  • I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.
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