Cision is a great media contact database and a solid option for media tracking.
August 18, 2021

Cision is a great media contact database and a solid option for media tracking.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PRWeb

To track media hits for our clients, as well as finding specific contacts for journalists and producers.
  • In terms of finding specific contacts, it does a good job.
  • It finds mainstream media hits well.
  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
  • Tracking media hits
  • Their media database
  • Access to specific phone numbers and emails for outlets/journalists/producers
  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
To be honest, there weren't that many options for media tracking and media databases. Cision was one of the biggest platforms and we got into a groove working with them.

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For finding media contacts it was really good. For building larger lists, it wasn't as effective (within their platform). For exporting large lists (for example, looking for specific media contacts in Dallas), that was useful and effective. I would always export those larger lists into Google Sheets and then edit from there -- this was much faster than editing lists within the platform.

For tracking media hits, it honestly wasn't much more effective for us than using Google Alerts.