What users are saying about
1 Rating
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Score 10 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    5.0

    Springbot

    50%
    Springbot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Dynamic content

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    3.3
    33%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Mobile optimization

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    List management

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Lead Management

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    6.9

    Springbot

    69%
    Springbot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Campaign Management

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    5.5

    Springbot

    55%
    Springbot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Social Media Marketing

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    3.3

    Springbot

    33%
    Springbot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    3.0
    30%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    3.5
    35%
    2 Ratings

    Reporting & Analytics

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    4.9

    Springbot

    49%
    Springbot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Standard reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Platform & Infrastructure

    Claritas PRIZM Premier

    Feature Set Not Supported
    N/A
    7.0

    Springbot

    70%
    Springbot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Customizability

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Attribute Ratings

    • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating
    4.4

    Springbot

    44%
    5 Ratings

    Likelihood to Renew

    10.0

    Claritas PRIZM Premier

    100%
    1 Rating

    Springbot

    N/A
    0 Ratings

    Usability

    Claritas PRIZM Premier

    N/A
    0 Ratings
    4.3

    Springbot

    43%
    4 Ratings

    Support Rating

    Claritas PRIZM Premier

    N/A
    0 Ratings
    4.9

    Springbot

    49%
    3 Ratings

    Likelihood to Recommend

    Claritas PRIZM Premier

    • Nielsens account managers are amazing. I could brag about my account rep forever.
    • Get onsight training, it helps the process start at lightspeed.
    • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
    Mark Mason Taylor | TrustRadius Reviewer

    Springbot

    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Alex Mills | TrustRadius Reviewer

    Pros

    Claritas PRIZM Premier

    • Segmentation.
    • Media targeting and buying.
    • Behavioral research.
    • Purchasing behaviors.
    Mark Mason Taylor | TrustRadius Reviewer

    Springbot

    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Melissa Best | TrustRadius Reviewer

    Cons

    Claritas PRIZM Premier

    • I would like better projections for micromarkets, such as non US Census metro areas.
    • Organic segmentation can be very time consuming, but it always is.
    Mark Mason Taylor | TrustRadius Reviewer

    Springbot

    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Raymond Smith | TrustRadius Reviewer

    Pricing Details

    Claritas PRIZM Premier

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Claritas PRIZM Premier Editions & Modules

    Additional Pricing Details

    Springbot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Springbot Editions & Modules

    Edition
    Platform Base Package$199/month1
    1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Additional Pricing Details
    See website for pricing calculator for additional pricing options.

    Likelihood to Renew

    Claritas PRIZM Premier

    Claritas PRIZM Premier 10.0
    Based on 1 answer
    It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
    Mark Mason Taylor | TrustRadius Reviewer

    Springbot

    No score
    No answers yet
    No answers on this topic

    Usability

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Springbot

    Springbot 4.3
    Based on 4 answers
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Claritas PRIZM Premier

    No score
    No answers yet
    No answers on this topic

    Springbot

    Springbot 4.9
    Based on 3 answers
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Alex Mills | TrustRadius Reviewer

    Alternatives Considered

    Claritas PRIZM Premier

    No answers on this topic

    Springbot

    Springbit is more expensive, more complicated and delivered less.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Claritas PRIZM Premier

    • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
    • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
    • It has helped support expansion into a new market for our health insurance products.
    • We are able to design products based on the populations needs and behaviors rather than what someone heard.
    • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
    Mark Mason Taylor | TrustRadius Reviewer

    Springbot

    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Melissa Best | TrustRadius Reviewer

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