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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Claritysoft

    Score8 out of 10
    N/ACloudSoft is a simple, cloud-based CRM system for SMBs.

    $39

    per month

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    ClaritysoftKlaviyo
    Editions & Modules
    Claritysoft
    $39.00
    Per Month Per User
    No answers on this topic
    Offerings
    Pricing Offerings
    ClaritysoftKlaviyo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    ClaritysoftKlaviyo
    Considered Both Products
    Claritysoft
    No answer on this topic
    Klaviyo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    115 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    107 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    105 Answers
    Features
    ClaritysoftKlaviyo
    Sales Force Automation
    Comparison of Sales Force Automation features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    6.6
    7 Ratings
    17% below category average
    Klaviyo
    -
    Ratings
    Customer data management / contact management8.07 Ratings00 Ratings
    Workflow management4.56 Ratings00 Ratings
    Territory management7.56 Ratings00 Ratings
    Opportunity management6.06 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)5.57 Ratings00 Ratings
    Quote & order management7.55 Ratings00 Ratings
    Interaction tracking7.07 Ratings00 Ratings
    Channel / partner relationship management7.05 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    8.0
    5 Ratings
    4% above category average
    Klaviyo
    -
    Ratings
    Help desk management8.05 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    6.4
    5 Ratings
    19% below category average
    Klaviyo
    -
    Ratings
    Lead management8.84 Ratings00 Ratings
    Email marketing4.05 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    7.5
    7 Ratings
    3% below category average
    Klaviyo
    -
    Ratings
    Task management8.06 Ratings00 Ratings
    Billing and invoicing management7.04 Ratings00 Ratings
    Reporting7.57 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    7.2
    7 Ratings
    6% below category average
    Klaviyo
    -
    Ratings
    Forecasting6.05 Ratings00 Ratings
    Pipeline visualization8.05 Ratings00 Ratings
    Customizable reports7.56 Ratings00 Ratings
    Customization
    Comparison of Customization features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    7.3
    7 Ratings
    5% below category average
    Klaviyo
    -
    Ratings
    Custom fields9.07 Ratings00 Ratings
    Custom objects8.56 Ratings00 Ratings
    API for custom integration4.56 Ratings00 Ratings
    Security
    Comparison of Security features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    6.7
    7 Ratings
    23% below category average
    Klaviyo
    -
    Ratings
    Single sign-on capability6.57 Ratings00 Ratings
    Role-based user permissions7.07 Ratings00 Ratings
    Platform
    Comparison of Platform features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    7.0
    5 Ratings
    9% below category average
    Klaviyo
    -
    Ratings
    Mobile access7.05 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    -
    Ratings
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings8.4120 Ratings
    Dynamic content00 Ratings8.2126 Ratings
    Ability to test dynamic content00 Ratings7.6118 Ratings
    Landing pages00 Ratings8.02 Ratings
    A/B testing00 Ratings8.3120 Ratings
    Mobile optimization00 Ratings8.6129 Ratings
    Email deliverability reporting00 Ratings8.7132 Ratings
    List management00 Ratings8.6132 Ratings
    Triggered drip sequences00 Ratings8.8118 Ratings
    Lead Management
    Comparison of Lead Management features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    -
    Ratings
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Lead nurturing automation00 Ratings8.298 Ratings
    Lead scoring and grading00 Ratings7.150 Ratings
    Data quality management00 Ratings7.860 Ratings
    Automated sales alerts and tasks00 Ratings7.253 Ratings
    Campaign Management
    Comparison of Campaign Management features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    -
    Ratings
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Calendaring00 Ratings8.247 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    -
    Ratings
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Dashboards00 Ratings8.1129 Ratings
    Standard reports00 Ratings7.7125 Ratings
    Custom reports00 Ratings7.585 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Claritysoft and Klaviyo
    Feature
    Claritysoft
    -
    Ratings
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    API00 Ratings8.4100 Ratings
    Role-based workflow & approvals00 Ratings8.255 Ratings
    Customizability00 Ratings7.374 Ratings
    Integration with Salesforce.com00 Ratings8.320 Ratings
    Third-party software integrations00 Ratings8.150 Ratings
    Best Alternatives
    ClaritysoftKlaviyo
    Small Businesses
    Salesflare
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClaritysoftKlaviyo
    Likelihood to Recommend
    7.6
    (7 ratings)
    8.4
    (134 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.5
    (4 ratings)
    Usability
    7.0
    (2 ratings)
    8.0
    (3 ratings)
    Support Rating
    8.4
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ClaritysoftKlaviyo
    Likelihood to Recommend
    Claritysoft
    Claritysoft is well suited if you need more of an address book as your CRM. Situations where sales are more passive and based on increasing awareness instead of hard, closing sales. In my previous role selling medical equipment, this would NOT work. However, in my current role where awareness is the key factor that drive smaller sales amounts, it does it's job. I've just been in a lot more roles where I need to upload contracts with signatures and track sales Opportunities, and Claritysoft doesn't seem able to do that.
    Incentivized
    Read full review
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
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    Pros
    Claritysoft
    • Claritysoft provides great software for keeping track of all the activities you've completed for a customer or lead.
    • Claritysoft also has a great setup with creating new activities that need to be completed in the future so you do not forget.
    • Claritysoft also has a very good support team. When we have questions or problems, Claritysoft is very prompt to address them.
    Incentivized
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    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Cons
    Claritysoft
    • There is no spell-check function to use when you are sending emails.
    • Some of the functions you need when deleting records and the like are not always available on every page when you are working in the application.
    • When moving quotes to opportunities, the attachments go with the move so when you go back to the quote, it is not there. Also, when you move a quote it does not automatically fill in the quote number as it was on the quote, it creates a new number. This should be fixed.
    • When you convert a lead it does not move the lead to archives or get rid of it. It leaves it in the Leads area and so you have to manually get rid of it.
    • There is no auto-dial feature built into Claritysoft.
    • The mobile app needs to look and feel just like the online version.
    Incentivized
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    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
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    Likelihood to Renew
    Claritysoft
    It works for us and the support is excellent
    Incentivized
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    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
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    Usability
    Claritysoft
    It is VERY, VERY, simple and easy to use and learn. All I needed was a super brief 30 minute overview to understand how to use it, and their Customer Support is pretty good. I was raised on Salesforce, which is much more complicated, but allows you to do so much more.
    Incentivized
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    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
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    Support Rating
    Claritysoft
    They are very helpful and quick whenever I have a question about Claritysoft CRM. I think the guy I've spoken with is named Evan, and he's been very helpful. Claritysoft, give the man a raise if you know who I'm talking about. He responds super quick with truly helpful insights.
    Incentivized
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    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
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    Implementation Rating
    Claritysoft
    So easy to do - you control the process, supported by the Claritysoft
    Incentivized
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    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
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    Alternatives Considered
    Claritysoft
    Claritysoft's emails are much easier to use since Salesforce is in the middle of switching from Classic to Lightning. Also, Salesforce does not have a native group edit option. Claritysoft is much more data driven and you can use all functions of Excel to customize reports. However, Claritysoft does not have as many third-party add-on options compared to Salesforce's app exchange.
    Incentivized
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    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
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    Return on Investment
    Claritysoft
    • It has made it easier to see our overall sales for each sales rep.
    • The only negative is that we cannot change over the account, contacts, leads, and opportunities with one ownership field. You have to do each one separate and when you are transferring 1000 clients this takes much too long to do. No reason for it.
    Incentivized
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    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
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    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers