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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    Warmly,

    Score6.9 out of 10
    N/AWarmly is presented as an AI Warm Lead tool that helps revenue teams spot in-market opportunities soone, progress them, and hit pipeline goals. Warmly monitors buying intent signals across a website, outbound actions, and CRM. Warmly also sends intent signals, and this data is used to focus target buyers in a CRM or shape outbound efforts to new accounts.N/A
    Pricing
    ClayWarmly,
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClayWarmly,
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.
    More Pricing Information
    Community Pulse
    ClayWarmly,
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    Warmly
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    ClayWarmly,
    Prospecting
    Comparison of Prospecting features of Clay and Warmly,
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    Warmly,
    -
    Ratings
    Advanced search8.393 Ratings00 Ratings
    Identification of new leads8.287 Ratings00 Ratings
    List quality7.986 Ratings00 Ratings
    List upload/download9.083 Ratings00 Ratings
    Ideal customer targeting8.01 Ratings00 Ratings
    Load time/data access7.688 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and Warmly,
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    Warmly,
    -
    Ratings
    Contact information8.186 Ratings00 Ratings
    Company information8.685 Ratings00 Ratings
    Industry information8.284 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and Warmly,
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    Warmly,
    -
    Ratings
    Lead qualification process8.578 Ratings00 Ratings
    Smart lists and recommendations8.01 Ratings00 Ratings
    Salesforce integration8.266 Ratings00 Ratings
    Company/business profiles8.382 Ratings00 Ratings
    Data hygiene8.180 Ratings00 Ratings
    Automatic data refresh7.01 Ratings00 Ratings
    Filters and segmentation8.01 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and Warmly,
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    Warmly,
    -
    Ratings
    Sales email templates7.964 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Clay and Warmly,
    Feature
    Clay
    -
    Ratings
    Warmly,
    5.4
    2 Ratings
    34% below category average
    Lead nurturing automation00 Ratings4.52 Ratings
    Lead scoring and grading00 Ratings4.01 Ratings
    Data quality management00 Ratings5.01 Ratings
    Automated sales alerts and tasks00 Ratings7.01 Ratings
    Automated follow-ups00 Ratings6.01 Ratings
    Lead segmentation and distribution00 Ratings6.01 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Clay and Warmly,
    Feature
    Clay
    -
    Ratings
    Warmly,
    4.8
    1 Ratings
    44% below category average
    Integrations with advertising platforms00 Ratings5.01 Ratings
    Integrations with CRMs00 Ratings4.01 Ratings
    Integrations with data storage tools00 Ratings4.01 Ratings
    Integrations with lead automation tools00 Ratings6.01 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Clay and Warmly,
    Feature
    Clay
    -
    Ratings
    Warmly,
    5.0
    1 Ratings
    50% below category average
    Drop-off analytics00 Ratings5.01 Ratings
    Best Alternatives
    ClayWarmly,
    Small Businesses
    Owler
    Score9.7 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayWarmly,
    Likelihood to Recommend
    9.4
    (102 ratings)
    5.0
    (1 ratings)
    Usability
    7.8
    (102 ratings)
    8.0
    (1 ratings)
    User Testimonials
    ClayWarmly,
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
    Read full review
    Warmly
    It is a good starting point and easy enough to use. I imagine it being a better fit for heavy websites where you get a lot of visitors who do not necessarily have a lot of privacy filters that are protecting their data.
    Incentivized
    Read full review
    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
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    Warmly
    • Live chat with video
    • Website visitor identification
    • Customer Service
    • Integrations
    Incentivized
    Read full review
    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
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    Warmly
    • Integration with CRM.
    • Identify obvious data.
    Incentivized
    Read full review
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    Warmly
    No answers on this topic
    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
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    Warmly
    Easy to integrate and get alerts via Slack
    Incentivized
    Read full review
    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
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    Warmly
    More current features, better support. Pricing is very reasonable given that they are still technically a startup
    Incentivized
    Read full review
    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
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    Warmly
    • Helped us double our meetings set from q1 to q2 by providing our sdr team with live website interaction data
    Incentivized
    Read full review
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