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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a cloud-based Mobile Marketing and customer engagement platform designed for consumer-facing enterprise brands. The platform unifies real-time customer data, behavioral analytics, and artificial intelligence (AI) predictive models to help marketing teams build personalized, multi-channel engagement strategies across mobile applications, web, email, SMS, and messaging channels. CleverTap acquired mobile marketing and personalization platform Leanplum in May 2022, subsequently…N/A

    Pyze

    N/AN/APyze lets brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization.N/A
    Pricing
    CleverTapPyze
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CleverTapPyze
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    CleverTapPyze
    Considered Both Products
    CleverTap
    No answer on this topic
    Pyze
    No answer on this topic
    Key User Insights
    Would buy again
    71%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    60%
    Delivers good value for the price
    3 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    50%
    Implementation went as expected
    3 Answers
    No answers on this topic
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    CleverTapPyze
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    EZ Texting
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    Airship
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    User Ratings
    CleverTapPyze
    Likelihood to Recommend
    7.7
    (14 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CleverTapPyze
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Pros
    CleverTap
    • Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
    • Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
    • Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Cons
    CleverTap
    • Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
    • The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    Return on Investment
    CleverTap
    • We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released.
    • The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale.
    • Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.
    Incentivized
    Read full review
    Pyze
    No answers on this topic
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

    Pyze Screenshots

    Screenshot of Intelligence Explorer

Pyze enables real time explorations across millions of users, combining different app specific attributes to create targeted engagement campaigns and personalization tags.Screenshot of Personalization Tags

Personalization tags can be assigned based on user behavior and used to personalize content and experience within the application.
The tags are made available in the application so that developers can individualize the experience for each user.Screenshot of Growth Automation
RETAIN

Retention campaigns can be defined to reactivate users that are dormant and custom messages can be sent according to different periods of dormancy.Screenshot of Periodic Trends

Key metrics can be compared across different time periods such as days, weeks or months to better understand the differential in behavior over the two time periods.Screenshot of Installs Categorizations by Network Reachability

Pyze provides breakdowns across key categorizations for each metric like installs, activations, usage, sessions, and retention. This screen shows installs breakdowns by the network reachability type.Screenshot of Retention

Pyze categorizes users across various retention levels for days, weeks and months. This screen shows d3 retained users by location.