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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    AppMetrica

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

    $0

    per month

    Pricing
    CleverTapAppMetrica
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CleverTapAppMetrica
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—AppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
    More Pricing Information
    Community Pulse
    CleverTapAppMetrica
    Considered Both Products
    CleverTap
    No answer on this topic
    Yandex
    Chose AppMetrica
    Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these …
    Incentivized
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    86%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    100%
    Implementation went as expected
    6 Answers
    Best Alternatives
    CleverTapAppMetrica
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Mixpanel
    Score8.3 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CleverTapAppMetrica
    Likelihood to Recommend
    7.7
    (9 ratings)
    7.4
    (7 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CleverTapAppMetrica
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Yandex
    The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
    Incentivized
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    Yandex
    • API allows to fetch aggregated and raw data and generate reports easily
    • This software is great at monitoring all kind of traffic sources
    • The data export feature is great use for tracking my Steam sale campaign
    • Running the app allows tracking activities of users seamlessly
    Incentivized
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    Yandex
    • User interface
    • Options to check each session or user journey separately
    • Push notifications delivery status
    • Properly connection with other marketing tools
    Incentivized
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Yandex
    No answers on this topic
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Yandex
    Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
    Incentivized
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    Yandex
    • Reports generation helps marketing purposes
    • Data tracking allow monitoring user behavior
    • More features such as additional statistics or data generation would be appreciated
    Incentivized
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

    AppMetrica Screenshots

    Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.