Close CRM vs. Conversica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Close CRM
Score 9.1 out of 10
N/A
Close.io is a customer relationship management (CRM) software with call management and sales workflow automation capabilities.
$19
per month includes 1 user
Conversica
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Pricing
Close CRMConversica
Editions & Modules
Solo
$9
per month (paid annually) per user
Essentials
$35
per month (paid annually) per user
Growth
$99
per month (paid annually) per user
Scale
$139
per month (paid annually) per user
Starter Edition
$1,499
per installation
Offerings
Pricing Offerings
Close CRMConversica
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe pricing listed here reflects up to a 35% discount for paying annually. Monthly billing is available at of $19 per user for the Solo plan (only 1 user allowed), $49 per user for the Essentials plan, $109 per user for the Growth plan, and $149 per user for the Scale plan.A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
More Pricing Information
Community Pulse
Close CRMConversica
Features
Close CRMConversica
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Close CRM
8.9
8 Ratings
14% above category average
Conversica
-
Ratings
Customer data management / contact management8.08 Ratings00 Ratings
Workflow management7.78 Ratings00 Ratings
Territory management8.01 Ratings00 Ratings
Opportunity management10.06 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.38 Ratings00 Ratings
Contract management10.01 Ratings00 Ratings
Interaction tracking8.38 Ratings00 Ratings
Channel / partner relationship management9.73 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Close CRM
8.5
6 Ratings
11% above category average
Conversica
-
Ratings
Case management8.03 Ratings00 Ratings
Call center management7.45 Ratings00 Ratings
Help desk management10.02 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Close CRM
9.0
6 Ratings
15% above category average
Conversica
-
Ratings
Lead management8.76 Ratings00 Ratings
Email marketing9.35 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Close CRM
7.9
6 Ratings
3% above category average
Conversica
-
Ratings
Task management8.35 Ratings00 Ratings
Billing and invoicing management10.01 Ratings00 Ratings
Reporting5.45 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Close CRM
7.5
6 Ratings
1% below category average
Conversica
-
Ratings
Forecasting10.01 Ratings00 Ratings
Pipeline visualization8.06 Ratings00 Ratings
Customizable reports4.44 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Close CRM
8.6
8 Ratings
12% above category average
Conversica
-
Ratings
Custom fields10.07 Ratings00 Ratings
Custom objects10.02 Ratings00 Ratings
Scripting environment8.03 Ratings00 Ratings
API for custom integration6.47 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Close CRM
8.0
8 Ratings
4% below category average
Conversica
-
Ratings
Single sign-on capability8.03 Ratings00 Ratings
Role-based user permissions8.06 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Close CRM
10.0
1 Ratings
30% above category average
Conversica
-
Ratings
Social data10.01 Ratings00 Ratings
Social engagement10.01 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Close CRM
6.4
4 Ratings
15% below category average
Conversica
-
Ratings
Marketing automation6.44 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Close CRM
10.0
1 Ratings
28% above category average
Conversica
-
Ratings
Mobile access10.01 Ratings00 Ratings
Best Alternatives
Close CRMConversica
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 8.9 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Close CRMConversica
Likelihood to Recommend
9.3
(8 ratings)
9.3
(95 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(6 ratings)
Usability
8.7
(3 ratings)
9.0
(1 ratings)
Support Rating
9.3
(3 ratings)
8.9
(73 ratings)
Implementation Rating
-
(0 ratings)
8.1
(49 ratings)
User Testimonials
Close CRMConversica
Likelihood to Recommend
Close
Excellent software to increase sales and follow up with existing and new customers. Email and SMS handling are really easy for the sales team, managing leads is really great, and Close merges duplicate leads to help our Data Leads avoid repetitive and unnecessary calls. As mentioned in some comments before, must improve in reports, Close is not appropriate to handle or track agents' hours making it necessary to implement additional software to cover this area.
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Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
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Pros
Close
  • Email sequences. Create and send a sequence of emails until the sequence finishes or the contact replies to your email. You can also pause the sequence manually.
  • Email sync. Syncs in real time with your email account, which is huge.
  • Zapier integration. We've automated a lot of our pipeline management through the Zapier integration. This saves us soooo much time.
Read full review
Conversica
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
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Cons
Close
  • Make it so one can set the time at which the emails go out.
  • Make it easier to set up my workflow.
Read full review
Conversica
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
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Likelihood to Renew
Close
No answers on this topic
Conversica
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Usability
Close
It's my favorite CRM to recommend to sales organizations. Robust Telephony options including a Power Dialer, SMS, and Voice Drop, are completely integrated into the CRM. The kicker is you can have "Unlimited" contacts where many platforms charge based on the number of users. This can make a huge difference in monthly billing.
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Conversica
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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Support Rating
Close
I haven't really had the need to use their support, but the only time I had an issue with the platform, the Close team was very attentive and responded in a short span of time. Also they take minimal time to solve issues. The only con here is there is no way to reach out to them apart from email.
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Conversica
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
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Implementation Rating
Close
No answers on this topic
Conversica
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
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Alternatives Considered
Close
Pipedrive was great for us for a long time. We used it for over 4 years. Our product and process was simple. When things got more complex, we needed something that could handle our growing needs and Pipedrive kept falling short. We built our own custom solution in Airtable and though it worked, we spend a lot of time managing it. Close was able to solve all our issues and save us hours per week in admin work.
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Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
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Return on Investment
Close
  • Positive - It's much easier now with Close.io to make sure that no deal falls through the cracks. Therefore helping us recover lost revenue.
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Conversica
  • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
  • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
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ScreenShots

Close CRM Screenshots

Screenshot of the Close inboxScreenshot of a Sales Funnel Report in CloseScreenshot of the Call Assistant automatic transcription and summaryScreenshot of built-in calling in Close

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources