Closely vs. SMARTe Data Platform

Closing rates increase up to 25% when using Closely’s automated outreach platform. Closely gives you the ability to reach out to the exact people who are interested in your offer. You can set up the entire campaign, and then Closely will take over everything else. You can choose your message and deliver it using email or text. Sometimes the interface can be a little slow. I would suggest doing some testing before committing to this tool. Closely saves time, which is important to me. I have been using it for about a month now, and I have noticed that my close rate has increased by 25%. I am able to focus on building my list instead of doing the tedious task of emailing people.

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• I have not had any issues with LinkedIn filters.
• The inbox feature is like a mini-CRM.
• Closely now has a chrome extension adding more functionality.

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• Automated Birthday messages
• Automated congratulations of milestones

Incentivized

• UI could be better.
• Automate the product buying experience.

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• 25% increase on close rate
• Additional social channel to nurture leads
• Countless hours saved

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized