Cloudinary vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cloudinary
Score 8.4 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
CloudinaryOptimizely Content Marketing Platform
Editions & Modules
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
CloudinaryOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
CloudinaryOptimizely Content Marketing Platform
Top Pros
Top Cons
Features
CloudinaryOptimizely Content Marketing Platform
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cloudinary
9.0
1 Ratings
27% above category average
Optimizely Content Marketing Platform
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports9.01 Ratings00 Ratings
Data exportability9.01 Ratings00 Ratings
Content analytics9.01 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Cloudinary
9.6
1 Ratings
14% above category average
Optimizely Content Marketing Platform
-
Ratings
Uploading assets10.01 Ratings00 Ratings
Downloading assets10.01 Ratings00 Ratings
Categories9.01 Ratings00 Ratings
Asset storage10.01 Ratings00 Ratings
Asset sharing10.01 Ratings00 Ratings
Asset search10.01 Ratings00 Ratings
Tagging system9.01 Ratings00 Ratings
Content editing9.01 Ratings00 Ratings
Metadata9.01 Ratings00 Ratings
User access9.01 Ratings00 Ratings
DAM Integrations10.01 Ratings00 Ratings
DAM API10.01 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Cloudinary
-
Ratings
Optimizely Content Marketing Platform
8.1
28 Ratings
0% above category average
Ideation00 Ratings7.920 Ratings
Approval workflows00 Ratings8.825 Ratings
Content collaboration00 Ratings9.124 Ratings
Content calendar00 Ratings7.522 Ratings
Network for content licensing/production00 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Cloudinary
-
Ratings
Optimizely Content Marketing Platform
7.6
26 Ratings
6% below category average
Content hub00 Ratings9.019 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.714 Ratings
Content distribution00 Ratings8.821 Ratings
Content promotion00 Ratings7.716 Ratings
Content automation00 Ratings8.418 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Cloudinary
-
Ratings
Optimizely Content Marketing Platform
7.9
21 Ratings
1% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.015 Ratings
Content performance analytics00 Ratings7.118 Ratings
Campaign optimization dashboard00 Ratings8.315 Ratings
Competitive analytics00 Ratings8.89 Ratings
Best Alternatives
CloudinaryOptimizely Content Marketing Platform
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloudinaryOptimizely Content Marketing Platform
Likelihood to Recommend
10.0
(7 ratings)
8.6
(30 ratings)
Usability
10.0
(2 ratings)
8.2
(25 ratings)
Support Rating
9.0
(3 ratings)
8.0
(1 ratings)
User Testimonials
CloudinaryOptimizely Content Marketing Platform
Likelihood to Recommend
Cloudinary
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Cloudinary
  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Cloudinary
  • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
  • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
  • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Cloudinary
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
Cloudinary
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Cloudinary
  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.