CMS Hospitality vs. Revinate

Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like Salesforce Marketing Cloud. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features

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• The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
• Ease of use if you have experience with other email platforms.
• Analytics reporting.

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• Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
• I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
• Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.

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Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using Salesforce. If you require more in-depth reporting and automation features for a small to mid sized client, Mailchimp is also a great choice. I do not recommend TravelClick for any clients.

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• Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info