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Cognism vs. Customerbase.ai / Detective.io (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Customerbase.ai / Detective.io (discontinued)

    Score8 out of 10
    N/ADetective (formerly Charlie App) helped salespeople to find prospects, identify their pains, etc. It was acquired by Customerbase.ai, which is now discontinued.N/A
    Pricing
    CognismCustomerbase.ai / Detective.io (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismCustomerbase.ai / Detective.io (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CognismCustomerbase.ai / Detective.io (discontinued)
    Considered Both Products
    Cognism
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismCustomerbase.ai / Detective.io (discontinued)
    Prospecting
    Comparison of Prospecting features of Cognism and Customerbase.ai / Detective.io (discontinued)
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Customerbase.ai / Detective.io (discontinued)
    3.0
    1 Ratings
    88% below category average
    Advanced search8.84 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings3.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Customerbase.ai / Detective.io (discontinued)
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Customerbase.ai / Detective.io (discontinued)
    9.0
    1 Ratings
    15% above category average
    Contact information8.04 Ratings9.01 Ratings
    Company information7.74 Ratings9.01 Ratings
    Industry information7.84 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Customerbase.ai / Detective.io (discontinued)
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Customerbase.ai / Detective.io (discontinued)
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Customerbase.ai / Detective.io (discontinued)
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismCustomerbase.ai / Detective.io (discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismCustomerbase.ai / Detective.io (discontinued)
    Likelihood to Recommend
    9.5
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    8.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismCustomerbase.ai / Detective.io (discontinued)
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Discontinued Products
    If you are in any type of sales, and meeting with people, it is a must. If you already know you contact well, it doesn't have as much value for that particular meeting. Also I wish there was a way to not sync internal meetings, as it just provides clutter, and I don't need info on those people.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Discontinued Products
    • They easily connect with my Outlook to sync my upcoming meetings.
    • It provides me with the social profiles of people I am meeting with.
    • It gives me the ability to have all my info about my contact in one place to easily review.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Discontinued Products
    • At times it doesn't pull a social profile for the contact correctly, or at all, when I know the person has a profile.
    • The interface is a little clunky, and the font is too large. It could be a lot smaller and still effective.
    • It takes a lot of time to sync at points, which is frustrating.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Discontinued Products
    The thing that Charlie does best is it aggregates everything in one place. It allows me to have a one-stop shop, that I can quickly review prior to heading into a meeting. People are usually amazed with the amount of info that Charlie can give you, and it almost always works its way into my sales call.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Discontinued Products
    • The info I pull from Charlie prior to the meeting is almost always brought up as a conversation starter.
    • Charlie helps my relationships go deeper than just surface level info.
    • The ability to go deeper in my relationships while using Charlie has absolutely closed me business.
    Incentivized
    Read full review
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